Sales Development Representative

Pomelo • Orem, UT

10d • Hybrid

About The Position

We are looking for an exceptional Sales Development Representative (SDR) to join a leading Utah-based HR company that makes it easier for small- and mid-sized businesses to employ people by streamlining payroll, employee benefits, HR, safety, and workers’ compensation services. As a SDR, you will be on the front line of this HR company's growth. Your mission is to connect with CEOs, founders, and HR leaders at high-potential companies, educate them on the ROI of partnering with the company, and secure qualified discovery calls for their Account Executives. This is a high-energy, metrics-driven role: expect 100-200 outbound calls and 40+ personalized emails per day with a target of 5+ sales-qualified meetings booked each week.

Requirements

• Bachelor’s degree in a relevant field, or equivalent education
• Comfortable making high- quality outbound calls per day and navigating gatekeepers
• Excellent verbal, written, and digital communication skills; strong business acumen
• Experience with Outreach or a comparable CRM and sales-engagement stack
• Self-starter, resilient, and eager to learn in a fast-growing, team-oriented culture
• Located in, or willing to travel occasionally to, Utah-front-range markets

Nice To Haves

• Preference for (but not required) candidates with 1+ year in a BDR/SDR or other high-volume outbound sales role (software, HR tech, PEO, or staffing preferred)

Responsibilities

• Conduct high-quality cold calling, social selling, and email sequencing to SMB decision-makers across Utah, Arizona, Wyoming, and other target markets.
• Craft personalized messaging that highlights the company's ability to cut admin costs, improve benefits, and reduce risk for growing businesses.
• Qualify prospects against their Ideal Client Profile (industry, headcount, multistate payroll needs, desire for bundled HR/benefits) and book meetings on AEs’ calendars.
• Log all activities, dispositions, and notes in Outreach (or similar) in real time.
• Maintain clean data hygiene and ensure a seamless hand-off to Account Executives.
• Master the service stack—payroll, health & supplemental benefits, HR compliance, safety, workers’ compensation—and articulate the value in clear business terms.
• Stay current on Professional Employer Organization (PEO) industry trends, competitor positioning, and regulatory changes impacting employers.
• Exceed weekly/monthly activity and meeting quotas; track personal KPIs.
• Share call insights and objection trends with marketing to refine campaigns.
• Participate in ongoing sales training and peer call-coaching sessions.

Benefits

• Competitive base salary plus uncapped commission tied to meetings set and pipeline influence.
• Employer-subsidized health plans and access to dental, vision, life & disability, 401(k), and more.
• Generous PTO, paid holidays, and hybrid flexibility.
• Ongoing professional development with sales experts.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level