Sales Development Representative

Yes Energy•Boulder, CO, CO

2d•Hybrid

About The Position

As an SDR focused on inbound lead conversion, you will respond to and qualify marketing-generated leads, inbound demo requests, event follow-ups, website inquiries, and other high-intent prospects. You’ll quickly assess fit, understand business needs, create a positive first impression of Yes Energy, and schedule qualified meetings for Account Executives and Account Managers. You’ll work closely with Marketing, Account Executives, Account Mangers, and the BDR team to ensure every qualified inbound lead receives timely, thoughtful, and professional follow-up. Along the way, you’ll build foundational sales skills, learn the power markets, gain exposure to value-based selling, and develop the experience needed to progress into a BDR role focused on outbound prospecting, account development, and pipeline generation.

Requirements

0–2 years of experience in sales, customer service, recruiting, marketing, business development, or another customer-facing role.
Strong written and verbal communication skills.
Ability to manage multiple priorities and follow up consistently.
High attention to detail and strong organizational skills.
Interest in building a career in SaaS sales.
Comfortable learning new tools, systems, and technical concepts.

Nice To Haves

Experience using Salesforce or another CRM.
Internship or professional experience in SaaS, technology, energy, data, financial markets, or analytics.
Prior experience qualifying leads, setting meetings, or working with customers.
Familiarity with sales engagement tools, marketing automation platforms, or lead routing processes.
Interest in the electric power industry and a desire to develop industry expertise.
Effective Communication: Ability to deliver clear, concise information and listen actively to prospect needs.
Stakeholder Focus: Skilled at identifying stakeholder problems and managing expectations with empathy and responsiveness.
Sales Execution: Ability to initiate customer interactions and lead discovery conversations that uncover high-potential leads.
Prioritization & Time Management: Discipline to balance competing demands and manage workload to meet deadlines.
Energy Industry Knowledge: Foundational understanding of energy markets or a strong desire to learn the power landscape.
CRM Proficiency: Experience using Salesforce.com for lead management and tracking is preferred.
Team Focused: A collaborative approach to working with small teams on projects that impact business success.

Responsibilities

Follow up quickly and professionally with marketing-generated inbound leads, demo requests, content downloads, webinar attendees, event leads, and other prospects.
Qualify inbound interest by understanding each prospect’s role, business priorities, use case, timing, and potential fit for Yes Energy solutions.
Schedule qualified discovery calls for Account Executives and Account Managers.
Create a strong first impression of the Yes Energy brand through thoughtful, helpful, and timely communication.
Partner closely with Account Executives and Account Managers to route qualified opportunities, provide context, and ensure a smooth handoff.
Work with Marketing to provide feedback on lead quality, campaign performance, common prospect questions, and conversion trends.
Maintain accurate lead, account, and activity records in Salesforce.
Learn Yes Energy’s products, target personas, customer use cases, and the fundamentals of power markets.
Develop strong sales habits, including discovery, qualification, objection handling, follow-up, prioritization, and professional communication.
Build the skills and industry knowledge needed to move into a BDR role with broader outbound and account-based prospecting responsibilities.