Sales Development Representative

Thomson Reuters•Ann Arbor, MI

17h•Hybrid

About The Position

As a Sales Development Representative (SDR) at Thomson Reuters you will generate qualified leads by prospecting for business opportunities within new and existing clients. The SDR will also be responsible for cultivating and nurturing prospects to move them from unidentified leads to scored leads with an appointment to talk with an Account Executive. The SDR utilizes outbound phone calls, email, video and social media to reach decision makers within predefined targets; develops ongoing relationships with contacts by providing value to the contact in every interaction, demonstrates a high level of product competency and oral and written communication. We provide generous employee benefits, which include paid vacation/sick time annually, comprehensive health/vision/dental plan options, retirement savings with company match, education assistance, health &wellness incentives, etc. Thomson Reuters is also consistently recognized as a ‘Top Employer to Work For’ across a broad range of categories, such as Work-Life Balance, Diversity & Inclusion, Opportunities for Women, Culture, Volunteerism. Note: This is an inside sales hybrid role (mix of working 2 days 'in-office' and 3 days from home/remote each week) that can be based in any of these corporate Hub office locations: Ann Arbor, Minneapolis/St. Paul, Dallas/Frisco. Make outbound phone calls to customers and prospects to set appointments for sales teams. Identify, generate and qualify new sales leads through customer analytics, predictive marketing processes, and existing customers. Explain the benefits of Thomson Reuters products and services to potential clients in a concise manner that creates further product curiosity. Prospect new customers and leads assigned as part of a pooled resource group. Understand specific customer archetypes and needs which are most prevalent within the subsegment and territory. Prospect identification, acquisition of contact data. Run sales campaigns including creating sequenced email & video campaigns to create new sales opportunities. Utilize social media platforms to connect and further score potential leads. Provide a feedback loop to Marketing on effectiveness of demand generation campaigns. Provide a feedback loop to Value Proposition on effectiveness of persona and product packaging. Use an automated and insight-driven Salesforce workflow to progress deals. Pilot new sales enablement tools. Track qualifying data in CRM to properly score leads. Key goals include volume of pipeline generated, number of appointments set, value of total pipeline created, total revenue of deals closed from appointments set, lead to response time.

Requirements

One or more years of B2B or B2C inside sales experience
Outbound prospecting experience, successfully generating new business
An ability to tell a story with enthusiasm, communicate and influence others over phone, email, video
Strong time management/organization skills
Proficient with Microsoft Office, sales automation, CRM (customer relationship management) and/or web-based software programs
Goal oriented, driven to succeed
Technical aptitude for learning products, solving problems and relating to people
Collaborative/Team player
High School diploma or equivalent required, 4-year degree (BA, BS) preferred

Responsibilities

Make outbound phone calls to customers and prospects to set appointments for sales teams.
Identify, generate and qualify new sales leads through customer analytics, predictive marketing processes, and existing customers.
Explain the benefits of Thomson Reuters products and services to potential clients in a concise manner that creates further product curiosity.
Prospect new customers and leads assigned as part of a pooled resource group.
Understand specific customer archetypes and needs which are most prevalent within the subsegment and territory.
Prospect identification, acquisition of contact data.
Run sales campaigns including creating sequenced email & video campaigns to create new sales opportunities.
Utilize social media platforms to connect and further score potential leads.
Provide a feedback loop to Marketing on effectiveness of demand generation campaigns.
Provide a feedback loop to Value Proposition on effectiveness of persona and product packaging.
Use an automated and insight-driven Salesforce workflow to progress deals.
Pilot new sales enablement tools.
Track qualifying data in CRM to properly score leads.

Benefits

paid vacation/sick time annually
comprehensive health/vision/dental plan options
retirement savings with company match
education assistance
health &wellness incentives
Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset.
Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions.
Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
Industry Competitive Benefits: We offer comprehensive benefit plans to include paid leave, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more.
We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
optional hospital, accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan