Sales Development Representative

FLORA • New York, NY

7d

About The Position

We’re looking for a Sales Development Representative (SDR) to help power FLORA’s revenue engine at the intersection of product-led growth and sales. This role sits at the front door of our go-to-market motion—engaging high-intent inbound users, identifying where human touch accelerates adoption, and creating pipeline through thoughtful outbound.

Requirements

• 2+ years of experience in a SDR role, ideally in a PLG, SaaS startup environment
• Tech-savvy and systems-oriented, with an interest in using modern tools, automation, and data to improve sales development efficiency and effectiveness.
• Strong written and verbal communication skills—clear, concise, and human
• Excited by creative tools and motivated to help shape how AI fits into real-world creative work.
• Organized and process-oriented, with strong CRM hygiene
• Passionate, purpose-led, and all-in. You enjoy working hard towards a mission you care about.
• Hustle and work ethic. You are known for going the extra mile(s). You roll up your sleeves and consider no task beneath you.
• Ownership mindset—proactively identifies opportunities, solves problems, and improves systems.
• Operates with a strong sense of urgency— every minute counts.
• High bar for excellence + low ego; cares for what’s best for the company and team
• Thrives in fast-moving, rapidly evolving startup environments

Responsibilities

• Own first-touch outreach to high-intent inbound users and accounts (e.g., strong product usage, team expansion, enterprise signals)
• Qualify inbound interest and route opportunities into the sales pipeline with clear context and insights
• Identify and engage target accounts through thoughtful, personalized outbound
• Research prospects and tailor outreach based on role, industry, and creative workflows
• Generate new pipeline aligned with FLORA’s ICPs (creative teams, agencies, in-house brand & marketing orgs)
• Maintain accurate, high-signal data in CRM (notes, qualification, next steps)
• Partner closely with Sales to ensure clean handoffs and strong meeting quality
• Provide feedback to Marketing and Product on what you’re seeing in the market—objections, use cases, patterns, and opportunities
• Test messaging, sequences, and approaches across inbound and outbound
• Continuously refine how we identify “sales-assist moments” in a PLG motion

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed