Sales Development Representative

Cylinder Health

About The Position

About Cylinder Health Founded in 2021 and offered as an employer benefit, Cylinder (formerly Vivante Health) delivers personalized, clinician-backed care to those suffering from digestive issues through its virtual health platform. Cylinder’s tech-forward, human-first program connects members to the right level of support at the right time through an easy interface, bringing the healthcare ecosystem together to align around member needs. Cylinder’s dedicated care teams help members proactively address their gut health from every angle – decreasing costs, reducing absenteeism, and improving their quality of life, at scale. Cylinder’s vision is to create a world where people receive convenient, personalized, and affordable access to the quality digestive healthcare they need to improve their overall health. Position Summary Cylinder Health is seeking a Sales Development Representative (SDR) to join our commercial team, sitting within marketing and working in close partnership with sales. This role is responsible for generating pipeline through outbound prospecting while serving as a key bridge between Marketing and Sales. You will prospect into and engage HR and benefits leaders at large employers, along with benefits consultants and health plan partners, to create new opportunities and provide real-time feedback on messaging and market response. This is an opportunity for someone who is self-motivated, curious, and excited to take ownership in a fast-moving environment.

Requirements

2 to 3 years of SDR, BDR, or sales experience
Experience with outbound prospecting and pipeline generation
Experience prospecting into HR leaders, benefits leaders, consultants, or health plans strongly preferred
Experience with tools like Salesforce, LinkedIn Sales Navigator, and ZoomInfo
Strong organizational skills and attention to detail
Bachelor’s degree or equivalent experience

Nice To Haves

Are motivated by creating opportunities and building pipeline from scratch
Want to work across both Marketing and Sales
Are comfortable testing messaging and sharing feedback to improve performance
Are a strong communicator, both written and verbal
Thrive in a fast-paced, evolving environment
Bring creativity and new ideas to outreach and prospecting
Are curious about the employer health benefits space and how buyers make decisions
Are energized by connecting product value to real customer problems and improving access to care

Responsibilities

Generate pipeline: Identify, prospect, and engage HR and benefits leaders at large employers, along with benefits consultants and health plan and channel partners
Navigate complex buying groups: Engage multiple stakeholders across employers, consultants, and partners to generate aligned opportunities
Execute outbound: Run coordinated outreach across email, phone, and social channels to drive meetings and new opportunities.
Qualify opportunities: Assess and qualify leads to ensure alignment with Cylinder Health's target audience and sales strategy.
Partner with sales: Work closely with RVPs to align on target accounts, messaging, and meeting strategy
Collaborate with marketing: Provide feedback on campaigns, messaging, and audience targeting based on real prospect interactions
Activate campaigns: Execute outbound tied to marketing campaigns, events, and priority accounts
Maintain pipeline hygiene: Track activity, manage data, and ensure accuracy in Salesforce
Hit performance targets: Meet or exceed monthly goals for qualified opportunities created, outbound activity, and pipeline contribution
Leverage tools effectively: Use Salesforce, LinkedIn Sales Navigator, ZoomInfo, and Sales Engagement to build lists, execute outreach, and maintain clean data
Growth & Development: Continuously build product, market, and sales skills through training and hands-on experience. Stay current on industry trends, buyer needs, and competitive landscape