Sales Development Representative - Boston

Attensi • Boston, MA

1d • Onsite

About The Position

We are Attensi, a global tech company specializing in gamified simulation training. Since 2012, we have expanded globally, with our solutions now utilized by major brands in over 150 countries and 50 languages. Our approach combines gamification, realistic interactive scenarios, and decision-driven dialogues, all powered by our proprietary game AI, to deliver immersive, hands-on learning experiences. This innovative method provides high-impact training that scales across large organizations and ensures lasting retention. We serve prominent global brands in sectors such as energy, retail, hospitality, pharma, and professional services, including clients like Circle K, The Boston Consulting Group, PwC, Accenture, KPMG, ABB, Zurich, and Novartis. With over 220 employees across Europe and the US, Attensi is experiencing rapid growth. We are seeking motivated, ambitious, and commercially astute Business Development Representatives to help establish and scale our outbound business development efforts in the US. This is a unique opportunity to be the foundational BDR in Boston, aiming to replicate the success of our established BDR function in London while tailoring it for the North American market. The primary objective of this role is to generate a quality pipeline. You will be actively involved in researching accounts, identifying key contacts, prospecting outbound opportunities, experimenting with messaging, scheduling meetings, and learning what is effective. You will be an integral part of our dynamic commercial team, collaborating closely with Sales, Marketing, Revenue Operations, and Enablement to support our North American growth objectives. This position reports to our US BDR Team Lead. You will work alongside Joseph and the broader go-to-market team to implement proven processes, enhance outbound execution, and help define the operational model for the growing Boston BDR team.

Requirements

• At least one year of experience as a BDR, SDR or in a similar B2B prospecting role, ideally within SaaS, technology or a high-growth environment.
• Practical experience of outbound prospecting, including calling, personalized email and structured sales sequences.
• A track record of turning prospecting activity into qualified meetings, pipeline or revenue opportunities.
• Experience working with CRM systems and sales engagement or prospecting tools.
• Excellent written and spoken English.
• High energy, motivated and solution-oriented, with a genuine interest in business development and sales.
• Commercially curious, with an instinct to understand a prospect and their challenges before deciding how to approach them.
• Confident communicating through phone, email and LinkedIn, and comfortable engaging senior stakeholders.
• A strong communicator who can write clearly, asks good questions and explain value without relying on a script.
• Highly organized, with the discipline to manage activity, follow-up and accurate CRM records.
• Data-aware and keen to use feedback and conversion insight to improve your performance.
• Coachable, proactive and resilient, with the energy to keep learning in a fast-paced environment.
• Motivated by the opportunity to help establish a new team and set a high bar from day one.

Nice To Haves

• Experience prospecting into enterprise or multi-site organizations, or working across international teams, is a plus.

Responsibilities

• Take a hands-on role in outbound prospecting, including account research, personalised outreach, calling, sequencing and booking qualified discovery meetings.
• Together with our sales team and sector leaders, build targeted account and contact lists across agreed US sectors, identifying the right personas, buying committees and reasons to engage.
• Test and refine messaging, targeting and outreach approaches to understand what resonates with US prospects.
• Build quality pipeline by creating relevant conversations with target organisations and senior decision-makers.
• Work closely with AEs, EAEs, VPs and sector leaders to align on priority accounts, qualification criteria and handover quality.
• Maintain excellent CRM hygiene and accurately track prospecting activity, qualification notes and pipeline progression.
• Share learnings with Sales, Marketing and Revenue Operations to improve campaigns, conversion and outbound effectiveness.
• Follow and contribute to best practice for the US BDR motion, including outreach standards, messaging frameworks and qualification approaches.
• Contribute to a positive, ambitious and high-performance BDR culture in Boston.

Benefits

• $60k–$75k base, $75k–$105k OTE
• Big-company health cover via Justworks: 6 medical, 3 dental and 2 vision plans, plus life and disability insurance
• 20 days PTO + 5 sick days, 13 US holidays, and the office closes from Dec 24 to New Year's
• 401(k)
• a pre-tax commuter benefit
• a $60/month tax-free phone stipend
• Laptop on day one plus $600 for your home office setup
• Clear career frameworks and an annual salary review
• A generous social budget: Red Sox games, boat cruises, book club, D&D and more

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed