HED Sales Development Representative (Remote)

Cengage Group•Virtual US MA, MA

1d•$21 - $28•Remote

About The Position

The Sales Development Representative (SDR) role at Cengage focuses on generating interest and securing impactful client meetings, thereby building a robust sales opportunity pipeline. This role involves following up with and qualifying respondents from various marketing programs, driving quality outreach activities through calls, emails, and LinkedIn interactions, and researching institutions to identify key influencers, decision-makers, and their business goals to effectively position Cengage offerings. The SDR will nurture and manage leads until they are sales-ready, providing qualified opportunities to sales partners, and will be responsible for tracking all activity in the CRM system to support account management teams.

Requirements

Working knowledge of MS Office applications and internet navigation.
A self-starter attitude with a competitive, goal-focused perspective.
Outstanding organization and communication skills, with a passion for planning, prioritizing, and goal setting.
An intrinsic motivation to improve every day through continuous development and training.
Professional persistence and the ability to “think on your feet” to build rapport and compose compelling client interactions.

Responsibilities

Generate interest and impactful client meetings, yielding a robust sales opportunity pipeline.
Follow up and qualify respondents from various marketing programs.
Drive quality outreach activities, including calls, emails, and LinkedIn interactions.
Research institutions to identify influencers, decision makers, and business goals to position Cengage offerings.
Nurture and manage leads until they are sales-ready, providing your sales partners with qualified opportunities.
Track all activity in our CRM system to support account management teams.