Sales Development Representative

Sterling Fleet Outfitters • Township of Langley, BC

8d • CA$60,000 - CA$70,000 • Onsite

About The Position

Sterling Fleet Outfitters is seeking a driven Sales Development Representative (SDR) to build and execute a world-class outbound sales process. The role involves helping customers improve productivity, efficiency, and profitability. Sterling Fleet Outfitters has been Western Canada's premier commercial vehicle outfitter since 2002, serving various industries. This position is ideal for someone excited about bringing modern sales development practices to a traditional industry and helping build a scalable outbound sales engine.

Requirements

• 2+ years of SDR, BDR, appointment-setting, or outbound sales experience
• Proven experience generating meetings through outbound prospecting
• Strong communication and relationship-building skills
• Comfortable making outbound calls daily
• Experience working within Salesforce or similar CRM platforms
• Self-motivated, organized, and highly accountable
• Strong problem-solving and process-improvement mindset

Nice To Haves

• Experience building or optimizing outbound sales processes
• Experience using LinkedIn Sales Navigator or other research tools
• Experience using outreach or sequencing platforms such as Apollo, Outreach, or Salesloft
• Experience selling into construction, trades, industrial, fleet, transportation, or commercial customers
• Experience in a high-growth SaaS, technology, or B2B sales environment

Responsibilities

• Conduct outbound prospecting through phone, email, and LinkedIn
• Research and identify prospective commercial fleet customers
• Qualify opportunities and book meetings for the sales team
• Build relationships with fleet managers, operations leaders, business owners, and purchasing decision-makers
• Maintain consistent follow-up to convert prospects into qualified opportunities
• Build and improve sales outreach sequences and messaging
• Develop call scripts, email templates, and prospecting playbooks
• Analyze results and continuously improve conversion rates
• Help establish SDR best practices and scalable sales processes
• Maintain accurate prospect and activity data within Salesforce
• Track outreach activity, meetings booked, meetings held, and conversion metrics
• Collaborate with leadership on reporting and sales process improvements

Benefits

• Strong team culture focused on growth, humility, accountability, and continuous learning
• Competitive salary plus performance-based bonus opportunities
• Bonus/profit-sharing eligibility after probation
• Excellent medical benefits
• Opportunity to help build and shape Sterling's outbound sales process
• Career growth opportunities within a growing organization

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed