Sales Development Representative

StepStone Group•Fredericton, NB

13d•CA$69,600 - CA$104,400

About The Position

At Appcast, we help employers improve how they attract and hire talent through data-driven recruitment advertising solutions. The Sales Development Representative (SDR) drives early-stage pipeline growth by engaging prospects in consultative conversations, identifying hiring needs, and generating qualified opportunities through strategic outreach. Working closely with Account Executives, the SDR builds a strong pipeline and ensures smooth handoff for successful sales outcomes.

Requirements

Deep discovery and consultative selling mindset
Strong business acumen and curiosity
Ability to qualify and prioritize high-quality opportunities
Excellent verbal and written communication skills
Strong relationship-building skills
Strategic, research-driven prospecting approach
Strong collaboration with sales partners
CRM discipline and comfort with sales tools
Demonstrated resilience in winning new accounts in complex environments
Continuous improvement mindset
Competitive drive

Nice To Haves

Occasional travel may be required.

Responsibilities

Engage and qualify prospective customers through strategic outbound prospecting (calls, email, social), building trust and delivering value-based conversations.
Conduct discovery to understand customer needs, challenges, and goals, and position Appcast’s solutions effectively.
Generate and manage a pipeline of qualified leads, ensuring accurate tracking and strong alignment with ideal customer profiles.
Partner closely with Account Executives and Marketing to drive effective outreach, ensure high-quality meetings, and support smooth opportunity handoff.
Meet or exceed prospecting and pipeline development targets through consistent, high-quality outreach.
Embrace and effectively utilize emerging technologies, including AI-powered tools, to enhance prospecting, research, outreach, and operational efficiency.