Sales Development Representative

Bluefin Payment Systems

About The Position

We are seeking a motivated Sales Development Representative to help fuel Bluefin’s next stage of growth by turning market interest into meaningful sales opportunities. In this role, you’ll own a blend of inbound follow-up and targeted outbound prospecting, engaging prospects across phone, email, LinkedIn, events, and marketing-generated campaigns to create qualified pipeline for the sales team. This is a high-visibility, high-impact role for someone who thrives on urgency, personalization, and persistence. You’ll partner closely with Account Executives and Marketing to prioritize the right accounts, craft compelling outreach, qualify prospects, and ensure every strong lead receives timely, thoughtful follow-up. Along the way, you’ll gain hands-on exposure to cybersecurity, fintech, payments, and data security conversations while sharpening your sales skills through coaching, call shadowing, team feedback, and real-world selling opportunities. This role reports to the SVP, Marketing.

Requirements

1–3 years in a sales development/business development representative (SDR/BDR) role with a track record of results
1 year of B2B technology experience required (cybersecurity / fintech experience preferred)
Proven ability to convert inbound leads into qualified meetings and execute outbound prospecting activities
Strong written and verbal communication skills
Excellent relationship/rapport-building skills
A competitive growth mindset with resilience to handle rejection
Ability to learn new concepts quickly and adapt messaging based on feedback
Comfortable making phone calls as a core outreach channel
Strong sense of urgency and responsiveness in following up on leads
Experience with tools such as Salesforce, Salesloft, ZoomInfo, and LinkedIn
Industry experience in payments or data security preferred but not required
Microsoft Office and Google Suite experience

Nice To Haves

College degree preferred

Responsibilities

Prospect and generate new business opportunities through outbound outreach (calls, emails, LinkedIn, events)
Own timely follow-up on inbound / hand-raiser activity generated by the marketing team, ensuring no qualified lead goes unworked or stale
Help build qualified sales pipeline using a mixture of targeted outbound activities to Ideal Customer Profile (ICP) lists and prioritized inbound follow-up based on engagement and intent signals
Research potential leads to craft compelling and personalized outreach messaging based on individual roles, industries, and observed engagement
Execute multi-channel outreach across phone, email, and social media (target ~75–100 high-quality activities per day)
Qualify leads and set appointments for Account Executives; manage scheduling, confirmations, and rescheduling as needed
Partner with Account Executives to align on priority accounts, outreach strategy, and follow-up on target opportunities
Ensure Account Executives appropriately accept or reject generated opportunities based on outcomes of scheduled meetings
Work in collaboration with the marketing demand generation team to follow up on prospects generated through webinars, outbound campaigns, tradeshows, paid advertising, direct mail, ABM, and other programs
Prioritize outreach based on intent signals including campaign engagement, website activity, and inbound interest
Shadow Account Executives on discovery calls and demos to deepen understanding of customer pain points and how Bluefin’s solutions address them
Participate in weekly sales and marketing meetings to obtain feedback on outreach performance, appointment quality, and evolving market dynamics
Provide feedback to marketing on lead quality, campaign performance, and messaging effectiveness to continuously improve conversion rates
Record all activities in Salesforce including outreach attempts, engagement, meetings booked, lead conversion, and opportunity creation; maintain accurate pipeline visibility