Sales Development Representative - FrontlineIQ

UP.Labs

9h

About The Position

FrontlineIQ™, an UP.Labs company, is an AI sales coaching platform designed for in-person selling across sectors like retail, automotive, wireless, and financial services. The platform integrates voice-based AI roleplay (Theo) and real-time floor coaching (Live Coaching) to significantly enhance sales behavior and financial outcomes at scale. FrontlineIQ™ collaborates with prominent customers including Ashley Furniture, Sleep Country, Nebraska Furniture Mart, and Hyundai. As a seed-stage company experiencing rapid growth and preparing for a Series A funding round, they operate with agility. They are supported by UP.Labs, a venture studio that partners with leading enterprises to establish technology companies from inception. The company's sales approach is proving effective, and their Ideal Customer Profile (ICP) is responsive. The primary need is to increase volume through consistent, high-quality outreach to maintain a robust sales funnel. The CEO currently manages sales, and the company is seeking an astute, execution-oriented Sales Development Representative (SDR) who views pipeline-building as a specialized skill. This role involves taking full ownership of the top-of-funnel activities, developing outreach infrastructure, and scaling prospecting efforts using contemporary AI sales tools. This is a pivotal role, not a support function, offering direct engagement with the CEO, substantial influence on the Go-To-Market (GTM) strategy, and complete command over the outbound engine from the outset.

Requirements

• 1–3+ years in an SDR, BDR, or outbound sales role — ideally in B2B SaaS
• Demonstrated ability to self-manage: you set your own daily targets, track your own metrics, and don't need to be told to follow up
• Hands-on experience with HubSpot (or similar CRM) — you know how to build sequences, not just use them
• Comfortable using AI-powered tools to research, personalize, and scale outreach (Clay, Apollo, ChatGPT, etc.)
• Strong written communication — your cold emails actually get replies
• High standards for organization: your CRM is always current, your follow-ups always happen on time

Nice To Haves

• Experience selling to retail, automotive, or multi-location enterprise businesses
• Familiarity with LinkedIn Sales Navigator and social selling techniques
• Prior experience at an early-stage startup where you had to build the process, not just follow one
• Track record of booking qualified meetings at a consistent weekly pace

Responsibilities

• Build and continuously refine a multi-channel outreach engine (LinkedIn, email, phone) targeting VP/Director/C-suite buyers at mid-to-large retail chains and automotive groups
• Use AI SDR tools (Clay, Apollo, Instantly, Amplemarket, or equivalent) to automate, sequence, and personalize outreach at scale
• Maintain a healthy daily cadence of outbound touches and book qualified discovery calls for the CEO and growing sales team
• Own your pipeline metrics — contacts sourced, emails sent, reply rates, meetings booked — and optimize relentlessly
• Execute a LinkedIn-first strategy: targeted connection campaigns, personalized DMs, content engagement, and Sales Navigator workflows
• Identify and track buying signals (job changes, company growth, hiring activity) to prioritize outreach timing
• Support the CEO's personal LinkedIn presence with strategic engagement to amplify brand visibility
• Own HubSpot hygiene — contacts, companies, sequences, and deal stages kept clean and current
• Build and maintain HubSpot sequences, workflows, and reporting dashboards that give full pipeline visibility
• Instrument the funnel so leadership can always see what's working and what's not
• Leverage FrontlineIQ's case studies, ROI data, and thought leadership to personalize outreach — not spray-and-pray
• Draft compelling cold email and LinkedIn copy that speaks to the pain points of VP Sales, Regional VPs, and HR/L&D leaders in physical retail
• Identify gaps in the prospecting conversation and surface content needs (specific verticals, common objections)

Benefits

• Base + Commission on meetings booked and deals sourced — structured to reward execution
• Equity: Options available — we want you invested in the outcome
• You'll work directly with the CEO and have real influence on the GTM motion from day one
• Our product genuinely works — we have anchor customers, strong NPS, and measurable ROI. You'll be selling something you can believe in
• We're building a category. In-person sales is a massive, underserved market for AI coaching
• Early employees are well-positioned as we grow into Series A and beyond

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed