Sales Development Representative, NorCal
About The Position
Mashura LLC is the industry leader in Inventory Intelligence for healthcare, providing innovative software and hardware solutions to optimize operations in dental, veterinary, lab, and academic facilities. With a global presence, Mashura LLC aims to transform inventory operations into strategic advantages. The CUBEX platform specifically serves veterinary practices with automated dispensing systems and inventory management solutions to reduce costs and improve patient care. The company is seeking a Sales Development Representative (SDR) to generate new business opportunities and build a strong pipeline within an assigned territory, prospecting and engaging target accounts, and owning the sales cycle for smaller opportunities.
Requirements
- 1–2 years of B2B sales or sales development experience, or equivalent customer-facing experience.
- Confidence engaging and building relationships with practice owners, managers, and executive decision-makers.
- Excellent communication, presentation, and negotiation skills.
- Proficiency with CRM systems (Salesforce preferred) and Microsoft Office Suite.
- Ability to travel across the US as needed.
Nice To Haves
- Bachelor’s degree or veterinary technician experience.
- Experience in veterinary, animal health, healthcare technology, or medical device industries.
- Knowledge of veterinary practice operations, consolidation trends, and buying group dynamics.
- Experience with subscription/SaaS revenue models.
- Familiarity with inventory management or automated dispensing solutions.
Responsibilities
- Own prospecting activity within a defined territory using outbound calls, email, social selling, networking, and industry events.
- Identify, research, and engage Tier 1 and Tier 2 target accounts; build relationships with key influencers to gain access to decision-makers.
- Generate qualified meetings and opportunities for Regional Sales Directors, and schedule renewal and expansion conversations for Tier 1 and Tier 2 accounts.
- Build and maintain a healthy pipeline using CRM and sales engagement tools, keeping records of activities, opportunities, and forecasts accurate and current.
- Own the full sales cycle for Tier 3 accounts — new business, expansion, and renewals — from discovery through proposal, negotiation, and close.
- Drive Tier 3 expansion by selling upsell and cross-sell opportunities, including software upgrades, additional hardware units, and enhanced service packages.
- Manage Tier 3 renewals to close, protecting and growing recurring revenue.
- Develop a strong understanding of customer business challenges and position CUBEX solutions effectively.
- Partner with Regional Sales Directors, Customer Success, Marketing, and Product to drive territory results, contributing to the territory’s annual revenue target.
- Leverage Customer Success account health insights to identify expansion opportunities.
- Support territory performance and strategic initiatives in Pod meetings.
- Maintain a working knowledge of veterinary industry trends, competitive offerings, and buying group dynamics.
- Represent CUBEX at veterinary conferences, trade shows, and industry events as needed.
- Provide voice-of-customer feedback to Product and Marketing teams.
Benefits
- Open PTO; including 9 observed holidays.
- Medical, dental, and vision insurance.
- Health Savings Account.
- Flexible Spending Accounts; Health Care and Dependent Care.
- 401(k) with generous company contribution - Safe Harbor Contribution.
- Company paid long-term disability and life insurance.
- Employee Assistance Program (EAP).
- United Pet Care pet coverage.
- Internet/cell and gym reimbursement.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
