Lead, Sales Development Representative

Securonix•Plano, TX

8d•Hybrid

About The Position

Securonix is seeking a Lead Sales Development Representative (Lead SDR) to generate qualified pipeline and help strengthen the team’s prospecting and qualification practices. This player-coach role combines hands-on outreach with day-to-day guidance for Business Development Representatives. The Lead SDR will identify and engage prospective customers, learn about their security operations priorities, and connect qualified opportunities with the appropriate sales teams. The ideal candidate is an experienced SDR who can communicate effectively with technical and executive audiences, build repeatable prospecting habits, and help teammates improve their results. This will be a hybrid role, working remotely 3 days a week and going to our office in Plano, TX 2 days a week.

Requirements

4+ years of experience in business development, sales development, or a comparable role, preferably in B2B SaaS or cybersecurity.
Demonstrated success generating qualified meetings and pipeline through outbound prospecting.
Experience mentoring, onboarding, or informally coaching other representatives.
Strong written and verbal communication skills, including the ability to engage both technical stakeholders and business leaders.
Ability to research accounts, personalize outreach, and ask clear qualification questions.
Familiarity with enterprise sales cycles and CRM systems; Salesforce experience is preferred.
Strong organization and follow-through, with the ability to manage multiple accounts and priorities.
A collaborative, coachable approach and the resilience to work through prospecting challenges.

Responsibilities

Research target accounts and identify relevant contacts, buying roles, and potential business needs.
Conduct personalized outbound outreach by phone, email, social channels, and other approved methods.
Respond to and qualify inbound inquiries, including assessing fit, business priorities, timing, and next steps.
Engage prospects on topics relevant to security operations, including SIEM, threat detection, incident response, and SOC modernization.
Schedule qualified discovery meetings for Account Executives and other sales partners.
Maintain consistent follow-up with prospects and support appropriate handoffs to the sales team.
Meet or exceed individual targets for qualified meetings, pipeline contribution, and activity quality.
Serve as a day-to-day resource for SDRs on account research, messaging, objection handling, qualification, and follow-up.
Help onboard new team members and share effective prospecting practices.
Provide practical coaching through call reviews, role plays, and feedback on outreach.
Promote consistent qualification and handoff standards across the team.
Help the manager identify process gaps, training needs, and opportunities to improve team performance.
Model strong organization, resilience, collaboration, and accountability.
Partner with Account Executives to align prospecting plans with territory, account, and pipeline priorities.
Work with Marketing to follow up on campaign responses and improve outreach to target audiences.
Coordinate with Sales Operations or Revenue Operations on data quality, routing, reporting, and workflow improvements.
Share prospect feedback and market observations with sales and marketing partners.
Keep prospect and activity records accurate and current in Salesforce.