About The Position

MarketStar is looking for a Sales Development Representative to support our X team. This team drives revenue growth for Digital Ads across a dedicated book of Small-to-Midsize Business (SMB) prospects. Your role is to identify and qualify high-potential advertisers, translating their business objectives into high-impact strategies on the Digital Advertising platform while consistently meeting lead generation and pipeline goals.

Requirements

  • Proven results orientation with a drive to achieve and exceed outbound activity and pipeline targets.
  • Exceptional communication and persuasion skills, with the ability to engage potential clients and articulate the value of the Digital Advertising platform.
  • A coachable mindset with a strong commitment to continuous learning and professional development.
  • Strong organizational and time management skills, with the ability to prioritize tasks effectively in a fast-paced environment.
  • A process-oriented approach, ensuring attention to detail and accuracy in CRM management and lead hand-offs.
  • Basic understanding of digital analytics and the ability to interpret data to improve outreach performance.
  • High level of motivation and a proactive, goal-oriented work ethic.

Nice To Haves

  • Prior experience in sales or account management is a plus, specifically within a B2B or digital media environment.

Responsibilities

  • Execute a proactive outreach process including phone calls, emails, and social selling to identify and qualify new accounts for the Digital Advertising platform.
  • Build and maintain influential relationships with potential advertisers and internal sales counterparts via high-frequency interactions.
  • Identify growth opportunities by using prospecting tools like ZoomInfo and LinkedIn Sales Navigator to reach key decision-makers.
  • Qualify leads through a structured discovery process, setting up high-value meetings and calls between potential clients and the Client Partner team.
  • Develop a deep understanding of Digital Advertising solutions to effectively communicate benefits and provide tailored solutions to prospects.
  • Follow best practices for lead management, ensuring a seamless transition from initial outreach to deal closure within the sales cycle.
  • Maintain accurate records of all sales activities and client interactions within the CRM (Salesforce) to ensure data integrity.
  • Track and analyze key metrics to measure the success of outreach campaigns and provide feedback on customer sentiment and market trends.
  • Attain daily, weekly, and monthly targets for outbound activities and qualified meeting quotas.

Benefits

  • Structured learning and career development programs
  • Mental health program
  • Generous Paid Time Off policy
  • Paid medical leave
  • Child/Dependent care reimbursement
  • Education reimbursement
  • 401k match, hardship loan program, access to financial wellness advisor
  • Comprehensive healthcare coverage including medical, dental, and vision
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