Sales Development Representative

Driftrock Limited

17h • Remote

About The Position

Driftrock is hiring its first Sales Development Representative to build the outbound engine that fills our pipeline with the world's biggest automotive brands. This role is full-time and permanent, reporting to the Commercial Director and is a remote position. The salary is £40,000 to £50,000 base, with OTE and share options. The company is looking for someone to start as soon as possible. This role exists because Driftrock helps the world's biggest automotive and e-mobility brands turn marketing into real vehicle sales. Demand for their services is growing, and they want a repeatable, predictable way to start conversations with the right people at the right accounts. As the first dedicated SDR, this person will own outbound from the ground up, deciding how to find and reach target accounts, building the sequences and systems that make it repeatable, and using AI to do the work of a much larger team. The pipeline created feeds directly into new business, making this a visible and valued role.

Requirements

• A track record of creating qualified pipeline as an SDR or in a similar outbound role, ideally in B2B software.
• The independence to own outbound solo, set your own priorities, and get on with the job with light oversight.
• Strong, credible written and spoken communication that gets busy senior people to reply.
• Fluency with AI tools for prospecting and outreach, and a habit of finding new ones to work faster and smarter.
• Comfort with modern sales tooling: CRM, sequencing and prospecting platforms, and lead enrichment.
• A structured, experiment-driven approach: you measure what you do and improve it week on week.
• Self-motivation and resilience, and the drive to keep starting conversations even on the quiet days.

Nice To Haves

• Experience selling into automotive, mobility or another enterprise B2B market.
• Experience being the first or only SDR, or otherwise building an outbound function from scratch.
• Familiarity with marketing technology, lead generation or advertising platforms.

Responsibilities

• Build and run outbound end to end, from target account research through to booked meetings, without waiting for a playbook to be handed to you.
• Qualify and route inbound leads quickly, so genuine buyers reach the sales team while they are still warm.
• Design multi-channel sequences across email, phone, LinkedIn and video, and iterate on messaging based on what actually converts.
• Use AI tools for research, list building, enrichment, personalisation and drafting, so you operate with the output of a full team.
• Research target accounts, including automotive brands, retailers and e-mobility companies, and map the right people to reach within them.
• Keep the CRM clean and current, so pipeline reporting is something the whole commercial team can trust.
• Report on outbound performance and share what is working, turning your own experiments into a documented playbook others can build on.

Benefits

• Share options in Driftrock, on founder-friendly, tax-efficient EMI terms, including the option to retain vested options after leaving (at board discretion).
• Comprehensive Vitality health cover: medical, dental, vision, hearing, mental-health support and therapy, cancer cover, a free Headspace subscription and Vitality rewards.
• 24 to 28 days' holiday (24 + 1 extra each year, capped at 28), plus bank holidays.
• Pension contributions, life assurance (3x salary) and income protection.
• Electric car salary-sacrifice scheme (Octopus): save up to ~40%, with insurance, servicing and a charging perk included.
• Enhanced maternity and paternity leave.
• A learning budget for books, courses and conferences, plus time for personal goals.
• Perks and discounts via CharlieHR, and a BMW Group employee discount programme.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed