Sales Development Representative

Craft MachineSan Francisco, CA
Hybrid

About The Position

Craft is on a mission to transform the way companies manage supplier intelligence. As part of our high-performing sales team, the Sales Development Representative (SDR) will play a foundational role in driving our growth by identifying, engaging, and converting high-potential prospects into qualified pipeline. This is a high-energy, high-impact role best suited for someone who is ambitious, creative, and thrives under pressure. You'll leverage modern outbound sales techniques, paired with ingenuity and persistence, to connect with senior decision-makers and open doors. It will be fast-paced, competitive, and highly rewarding. We’re seeking candidates who embody discipline, optimism, and grit - traits we often see in former athletes, performing artists, military veterans, or individuals with a history of excellence in demanding environments. If you love a challenge, embrace rejection as part of the path to success, and can command a room (or a Zoom), this is the role for you. Note: This is a hybrid role based in San Francisco , and requires three days in office. Candidates must be located in the San Francisco area.

Requirements

  • 0–3 years of professional experience in a fast-paced, competitive environment (e.g. sales, athletics, performing arts, etc.).
  • A driven, competitive mindset with an eagerness to prove yourself and win as part of a team.
  • Outstanding communication skills. You are clear, persuasive, and energetic.
  • A natural curiosity and creative approach to problem solving and prospecting.
  • Ideally you have deployed or experimented with automation and AI tools for tasks such as prospecting.
  • Confidence and charisma on the phone. You must be comfortable cold calling and handling objections.
  • Relentless positivity, perseverance, and a willingness to embrace rejection as part of the process.
  • Strong organizational skills and attention to detail.
  • Comfort with ambiguity and a bias toward action—especially in a startup setting.
  • Candidates must be located in the San Francisco area.

Nice To Haves

  • Familiarity with CRM and sales platforms such as Hubspot, Salesforce, and LinkedIn Sales Navigator is a plus.

Responsibilities

  • Own top of funnel outreach: prospect, engage, and qualify potential customers using phone, email, LinkedIn, and creative outbound tactics.
  • Craft (pun intended) compelling messaging to break through the noise and grab the attention of senior leaders.
  • Book qualified meetings and collaborate closely with Account Executives to move prospects through the sales funnel.
  • Develop a deep understanding of the Craft platform and industry pain points to tailor your outreach and conversations.
  • Track activity and progress in our CRM and report on key metrics.
  • Work closely with Marketing and Sales leadership to test and iterate messaging, target segments, and outreach strategies.
  • Contribute ideas, challenge the status quo, and help us develop a world class sales motion.
  • Learn and grow - fast. Top-performing SDRs can advance into customer success, solutions engineering, revenue operations, or leadership roles based on performance, preference, and business needs.

Benefits

  • Competitive Base Salary starting at $65,000/ year with an Uncapped Commission Opportunity.
  • Equity at a well-funded, fast-growing startup.
  • Unlimited vacation time so you can take what you need, when you need it.
  • 99% covered Health + Dental + Vision insurance for employees and dependents.
  • 401K through Empower with options to invest how you want it.
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