Sales Development Representative- Alberta

Edge Imaging Inc•Calgary, AB

6d•CA$45,000 - CA$50,000•Hybrid

About The Position

Edge Imaging is the leading Canadian school Photography Company with over 450 employees and extensive experience in digital capture and school photography. Our state-of-the-art facility is in Burlington, Ontario, serving over 3000 schools across Canada with a commitment to prompt, efficient, and friendly service. As a 100% Canadian owned and operated company, we are dedicated to capturing milestone moments and preserving memories. We are recognized for our commitment to people, having received the Canadian HR Reporter’s 2025 Employer of Choice Award. This role is crucial for growing our business in line with company vision and values, expanding our customer base, and optimizing marketing and sales opportunities.

Requirements

College diploma in business administration, marketing or a related field.
Proven track record in a sales or customer service role.
A confident, self-motivated salesperson who enjoys building relationships.
Strong communication and organizational skills.
Ability to work independently and manage time effectively.
Comfortable with CRM tools and basic reporting.
Willing to travel within the assigned territory.
Must have a valid driver’s license and reliable mode of transportation.
Able to lift light materials (up to 25 lbs) for events or presentations.
Ability to sit for extensive periods of time.

Nice To Haves

Experience in school photography or related industry.

Responsibilities

Selling the Edge Imaging Brand of products and services to specified accounts in the assigned territory.
Growing Edge Imaging business in line with company vision and values.
Establishing plans and strategies to expand the customer base in the territory.
Working efficiently and effectively with the Regional Sales Manager (RSM), Territory Manager (TM) and other Edge employees and departments to optimize marketing and sales opportunities within the territory.
Ensuring the Company’s CRM system is fully utilized.
Acting as a consummate Sales Professional throughout the territory in implementing key account acquisition and driving sales growth principally by means of creating strong relationships with the appropriate school photography leaders and gatekeepers.
Developing a thorough understanding of all Edge Imaging photography and yearbook products and services and effectively promoting them in the territory.
Promoting and selling the Company’s products and services to a specified list of prospects.
Making regular contact with prospects, making sales presentations, answering questions, preparing competitive analysis, and building meaningful relationships that result in prospects signing Edge Imaging sales and service agreements.
Developing a comprehensive understanding of the competitive landscape of the territory, including a detailed analysis of all competitor programs and offerings, and creating competitive analysis summaries.
Assessing competitor strengths and weaknesses for the purpose of implementing successful sales strategies.
Working with the RSM to obtain the necessary training, coaching, motivation, and inspiration to achieve sales objectives.
Assisting in the account ownership transition to the Territory Manager once prospects have been signed.
Participating in team sales activities.
Participating in conferences and events where prospects will be in attendance and where Edge Imaging is represented.
Effectively collaborating and communicating with Territory managers to understand territory requirements/programs.
Providing timely weekly updates of sales calls, funnel activities, and other performance-based reporting as requested by management.
Utilizing the Company’s reporting systems appropriately, including eTrax and CRM systems, to provide detailed and accurate reporting of activities to management.
Attaining annual sales targets.
Participating in the development and implementation of sales and marketing plans.
Ensuring CRM system data and account information is up to date.
Creating and conducting proposal presentations and RFP responses.
Participating in trade shows and conferences.
Adhering to all company policies, procedures, and business ethics.
Undertaking special projects as assigned.
Actively participating in professional development activities to build product knowledge and sales skills, including active participation in Company Sales meetings.
Demonstrating and acting with professionalism in personal character, commitment, organization, selling skills, and work habits.
Communicating well with prospects and Edge Imaging staff.
Making an ongoing commitment to personal growth and development.
Maintaining regular and consistent contact with all key accounts and on a less frequent basis all remaining accounts in the territory to ensure high levels of client satisfaction.
Interacting and cooperating with all company employees.
Working with Sales and Marketing and Inside sales to ensure quality content is provided to prospects.