Sales Development Representative

FirmableSalt Lake City, UT

About The Position

Sales Development Representative sits at the front line of Firmable's outbound growth engine. You will own the top of the funnel: identifying the right prospects, opening conversations cold, and booking high-quality meetings that convert into pipeline for our Account Executives. This is not a script-reader role. You'll think commercially about who to target and why, run your own research on accounts and personas, and tailor every outreach to land. You'll work cross-functionally with marketing on sequences, with AEs on handover quality, and feed market signal back into leadership. As we expand into the US, outbound excellence and pipeline creation will be critical to our success. As the first SDR in the US, you won’t just “run sequences” — you’ll help build a new team and market. You’ll work closely with the Head of Sales and Account Executives to test messaging across industries and personas, identify high-performing ICP segments, and build repeatable outbound motions that scale.

Requirements

  • 1–2 years of experience in SDR, BDR, or sales-adjacent roles (B2B SaaS preferred)
  • Confident on the phone and thoughtful in written communication
  • Naturally curious and enjoy understanding how different businesses operate
  • Organised, disciplined, and able to manage your own activity and output
  • Can handle rejection, ambiguity, and experimentation without losing momentum
  • Want to grow into an AE or senior commercial role over time
  • Experience with tools like HubSpot, Firmable, Apollo, ZoomInfo, etc.

Responsibilities

  • Prospect into target accounts via cold calls, emails, LinkedIn, and creative outbound tactics
  • Qualify prospects and book high-quality meetings for the Account Executives
  • Collaborate on outbound messaging, sequences, and value propositions tailored to US markets
  • Research accounts, industries, and buying personas to personalise outreach
  • Maintain clean, accurate data in HubSpot and prospecting tools
  • Share insights on objection patterns, ICP quality, and market feedback
  • Help establish early outbound best practices and documentation for future SDR hires
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