Sales Development Representative / Setter
About The Position
Dealer Trade Network is a fast-growing company based in Louisville, KY, that provides modern inventory solutions to automotive franchise dealers nationwide. We’ve helped facilitate tens of thousands of dealer-to-dealer trades by turning dealership data into real, actionable opportunities. Job Purpose: To take all inbound and outbound leads, qualify and validate contact data, and hand off only hot, sales-ready leads to the Closer (Inventory Consultant). The SDR is the bridge between marketing and closing, responsible for maintaining pipeline hygiene, ensuring responsiveness, and qualifying opportunities.
Requirements
- High volume outbound calling/outreach comfort
- Persistence and discipline in follow-up
- Excellent organizational skills and attention to detail
- Strong oral and written communication
- Able to quickly assess fit and interest
- Driven by goals, metrics, and process
- High School diploma required
Nice To Haves
- Undergraduate degree preferred
Responsibilities
- Receive all leads (inbound, outbound, referrals) and make first contact (email, call, LinkedIn, etc.).
- Verify and update contact and company information in the CRM.
- Assess fit and interest using agreed qualification criteria.
- Send initial intake/invoice details to the lead to confirm scope/needs and ensure the opportunity is truly qualified before handoff.
- Nurture leads (short term) to readiness when needed.
- Book a meeting or pass qualified leads to Closers (Inventory Consultants).
- Ensure complete handoff: pass relevant information and context to the Closer (qualification notes, pain points, stakeholders, timing, pricing/invoice status, and required documents), so they have everything needed to close.
- Proactively mine our company’s book of business for additional qualified opportunities (re-engagement, cross-sell/up-sell) and create/route those leads.
- Work with Marketing to provide feedback and insights (lead quality, messaging).
- Report daily/weekly metrics (leads processed, conversion to SQL, speed-to-lead/response time, handoff quality).
Benefits
- 100% Employer-paid benefits for the Employee
- Health Insurance
- Dental, Vision
- STD & LTD
- Basic Life Coverage for a $25,000 policy
- 401K retirement program
- (8) Eight Observed Holidays (not paid, but you do get the day off)
- (5) Five PTO days are provided after completing your first 90 days as a new hire, plus an extra week after 1 year.
- Employee Referral Program
- Employee Assistance Program (EAP)
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
High school or GED
Number of Employees
1-10 employees
