Sales Development Representative, Market Development

Planet

3d•$73,760 - $92,240•Hybrid

About The Position

We are hiring a Sales Development Representative (SDR) to drive pipeline growth and create new business opportunities through strategic market development. In this role, you will also act as a bridge between current sales operations and future business opportunities, investigating unverified use cases and testing market viability before they reach the broader sales team. As an integral part of the sales organization, the SDR will work closely with the Sales and broader GTM Strategy team to develop a qualified and closable pipeline. You will be responsible for strategic outreach, account research, and multi-channel engagement to connect with potential customers and position our solutions effectively. The ideal candidate is a proactive problem-solver who can identify a customer’s core needs and develop conceptual frameworks or early-stage demonstrations. You will be responsible for determining which opportunities have the potential for scale and which require different strategic pathways, such as partner-led motions or automation.

Requirements

3+ years of experience in sales development, business development, or a technical-leaning research role.
Ability to generate pipeline through outbound prospecting, including cold calling and multi-channel outreach.
Excellent research and account-mapping skills, with the ability to identify key decision-makers and uncover business needs.
Ability to facilitate discovery to determine where a solution fits and how impactful it could be for different stakeholders.
Experience using CRM and sales engagement tools (Salesforce, LinkedIn Sales Navigator, or similar platforms).
Ability to work independently in a dynamic, target-driven environment.
Bachelor’s degree in Business, Marketing, Environmental Science, or other relevant major

Nice To Haves

Experience exceeding outbound sales metrics, such as meeting or surpassing call, email, and opportunity creation targets.
Experience in a consultative sales approach, effectively leading early-stage sales conversations and uncovering deeper business needs.
Ability to quickly learn and articulate complex solutions, particularly in geospatial data, SaaS, or analytics-driven industries.
Experience working in fast-growing or high-performance sales teams, adapting to changing priorities and growth strategies.
Ability to craft compelling, hyper-personalized outreach based on research, industry trends, and prospect-specific challenges.
Experience with software development or a proven ability to leverage AI-assisted coding tools to rapidly prototype and build software solutions.

Responsibilities

Facilitate deep-dive discovery in verified and unverified markets to identify high-impact opportunities
Conduct initial research and outreach to define customer challenges and determine where our solutions provide the most significant value and execute strategic outreach through personalized emails, cold calls, social selling, and industry events.
Leverage modern digital tools and AI-assisted workflows to create mock-ups, demonstrations, or "proof-of-concept" applications that illustrate potential solutions for prospects.
Analyze early-stage data to determine the potential scale of new segments and identify the most effective sales or partnership channels.