Sales Counselor

Brookdale Senior Living Inc. • Palm Beach Gardens, FL

7d

About The Position

The Sales Counselor receives walk-in and call-in visitors, identifies and follows up with prospective residents, and explains the benefits of living in and receiving care at the community. The role builds relationships with prospects, residents, families, and referral sources; conducts tours and events; communicates services, pricing, and contractual information; and closes sales to support occupancy goals.

The Sales Counselor maintains prospect information in lead-management software, learns about competitors, coordinates with staff to address prospects’ residential and care needs, and supports new residents during the move-in process. The position also prepares reports and may contribute to promotional materials. The role requires flexibility to adjust work hours to the needs of prospects and referral sources, with occasional weekend, evening, or night work as needed.

Requirements

• Bachelor’s degree or equivalent coursework and related experience.
• At least five years of progressive experience in real estate or health care, including promotion, public relations, or admissions experience.
• At least two years of a proven sales or promotion track record.
• Reliable car transportation with insurance and a valid driver’s license.
• Knowledge of seniors’ residential, psychological, social, and health care needs.
• Ability to understand competitors’ strengths and weaknesses and use that knowledge to support sales and occupancy.
• Ability to persuade prospective residents and families, explain complex contractual options clearly and patiently, and relate positively with referral sources.
• Ability to develop work schedules, work independently, manage multiple projects and interruptions, and adjust work hours to meet prospects’ and referral sources’ needs.
• Knowledge of marketing software and ability to maintain accurate lists and reports.
• Ability to communicate promotional and sales needs to internal marketing and support staff and follow up with referral sources and leads.

Nice To Haves

• Prior experience selling or promoting senior residential and health care services.

Responsibilities

• Review lead-management databases, contact leads, assess prospects’ residential and care needs, encourage wait-list deposits and community visits, maintain ongoing prospect relationships, and update prospect information and status.
• Build positive relationships with current residents and their families, encourage referrals, identify resident-affiliated groups that may expand the referral network, follow up on referrals, and promote the Resident Referral Program.
• Help develop and organize events to attract prospects and referral sources, and present the community’s benefits to stimulate interest and sales.
• Maintain knowledge of competitors and communicate community features in relation to competitors’ strengths and weaknesses; may visit competing communities.
• Conduct tours and arrange meetings with staff department heads when needed to demonstrate the community’s ability to meet prospects’ needs.
• Explain fees, physical and financial assessments, pricing, and service rates; coordinate interviews and credit checks.
• Close contractual arrangements, communicate unit availability and wait-list status, prepare required legal documents, and obtain signatures, deposits, and move-in authorizations.
• Coordinate with the marketing assistant on new-resident move logistics, including keys, furniture, unit preparation, orientation, and welcoming; maintain contact after relocation to support resident wellbeing and satisfaction.
• May provide input on promotional brochures, videos, and mailings.
• Prepare written reports and clearly communicate current results.

Benefits

• Paid time off
• Paid holidays
• Medical, dental, and vision insurance
• 401(k)
• Company-provided life insurance
• Adoption benefit
• Short- and long-term disability
• Flexible Spending Accounts
• Health Savings Account
• Optional life and dependent life insurance
• Associate assistance program
• Employee discounts
• Tuition reimbursement
• Referral program
• Early access to earned wages for hourly associates outside California
• Optional voluntary benefits including accident, critical illness, hospital indemnity insurance, legal plan, identity theft protection, and pet insurance
• Monthly and quarterly commission opportunities
• Naturalization application fee advances for qualified associates who have been with the company for at least one year

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level