Sales Counselor

Everstory Partners•Waynesboro, VA

15d

About The Position

The Sales Counselor at Everstory Partners is a relationship-focused sales professional who helps individuals and families make funeral and cemetery decisions with confidence and care. The role combines consultative and B2C sales, business development, lead generation, prospecting, and community outreach. Sales Counselors guide customers through purchasing decisions, manage customer activity and sales opportunities in HubSpot CRM, and earn commission based on individual sales performance. The position is with Augusta Memorial Park in Waynesboro, Virginia. Estimated first-year earnings are $40,000–$60,000, though actual earnings may be below or above that range. Compensation is uncapped commissions or a guaranteed minimum hourly rate, whichever is greater. The first six weeks include paid hourly training. Sales Counselors meet with individuals and families, explain available products and services, develop customer relationships, and complete sales contracts and documentation. They work with funeral home, cemetery, operations, and location leadership teams to provide a positive customer experience, and may attend services, community events, and offsite appointments as appropriate. The role requires occasional evening, weekend, and holiday availability, a valid driver's license and access to a personal vehicle for local business activities, and obtaining and maintaining applicable state-required licenses or registrations within 60 days of employment or the timeframe required by state law.

Requirements

High school diploma or equivalent required.
Strong sales communication, relationship-building, negotiation, consultative selling, and customer service skills.
Comfort working in a commission-based, performance-driven sales environment, including prospecting, lead generation, and developing new business.
Strong organizational and time-management skills, including the ability to manage multiple leads, appointments, prospects, and follow-up activities.
Comfort using email, Microsoft Office, and other common business applications.
Valid driver's license and access to a personal vehicle for local customer appointments, community outreach, and networking events.
Availability to work occasional evenings, weekends, and holidays based on business needs.
Obtain and maintain all applicable state-required licenses or registrations within 60 days of employment, or within the timeframe required by applicable state law.

Nice To Haves

One year of experience in sales, including outside sales, B2C sales, sales consulting, customer service, business development, account management, or other relationship-based roles.
Experience using CRM software such as HubSpot, Salesforce, Microsoft Dynamics, or similar sales and lead-management platforms.
Bilingual or multilingual proficiency, particularly in Spanish, Chinese (Mandarin or Cantonese), Tagalog/Filipino, Vietnamese, or Arabic.

Responsibilities

Meet with individuals and families to understand their needs and recommend appropriate funeral and cemetery products and services.
Sell pre-need and at-need funeral services, cemetery property, memorialization products, and related merchandise.
Build and maintain a prospective customer pipeline through inbound leads, walk-ins, outbound prospecting, referrals, networking, and community outreach.
Respond to customer inquiries and follow up with prospective customers throughout the sales process.
Develop long-term relationships with customers, families, and members of the local community.
Explain products, services, pricing, and options clearly and compassionately.
Guide customers through purchasing decisions and complete required sales contracts and documentation.
Use HubSpot to manage leads, customer relationships, appointments, follow-up activity, and sales opportunities.
Attend funeral and memorial services as appropriate to support families.
Participate in community events, networking opportunities, and offsite customer appointments.
Partner with funeral home, cemetery, operations, and location leadership teams to provide a positive customer experience.
Maintain discretion and confidentiality when handling sensitive customer and family information.