Sales Counselor

Everstory Partners•Wheeling, WV

26d

About The Position

The Sales Counselor at Everstory Partners is a relationship-focused sales professional who helps individuals and families make funeral and cemetery decisions with confidence and care. The role combines consultative consumer sales, business development, lead generation, prospecting, and community outreach. Sales Counselors guide customers through purchasing decisions, maintain relationships, and manage leads and sales activity through HubSpot CRM. The position sells pre-need and at-need funeral services, cemetery property, memorialization products, and related merchandise. Counselors meet with individuals and families to understand their needs, explain available products, services, pricing, and options, and provide compassionate guidance. They may attend funeral and memorial services and participate in community events, networking, and offsite customer appointments. Estimated first-year earnings are $35,000 to $45,000, though actual earnings may be lower or higher depending on individual sales performance. Compensation includes uncapped commissions or a guaranteed minimum hourly rate, whichever is greater. Paid hourly training is provided during the first six weeks. The role is based at Parkview Memorial Pak in Wheeling, West Virginia, and includes local customer appointments and community outreach. Occasional evenings, weekends, and holidays may be required based on business needs.

Requirements

High school diploma or equivalent required.
Strong sales communication, relationship-building, negotiation, consultative selling, and customer service skills.
Strong organizational and time-management skills, including the ability to manage multiple leads, appointments, prospects, and follow-up activities.
Comfort working in a commission-based, performance-driven sales environment, including prospecting, lead generation, and developing new business.
Comfort using email, Microsoft Office, and other common business applications.
Ability to maintain discretion and confidentiality when handling sensitive customer and family information.
Availability to work occasional evenings, weekends, and holidays based on business needs.
Valid driver's license and access to a personal vehicle for local customer appointments, community outreach, and networking events.
Must obtain and maintain applicable state-required licenses or registrations within 60 days of employment or the timeframe required by state law.

Nice To Haves

One year of experience in sales, including outside sales, B2C sales, sales consulting, customer service, business development, account management, or another relationship-based role.
Experience using CRM software such as HubSpot, Salesforce, Microsoft Dynamics, or similar sales and lead-management platforms.
Bilingual or multilingual proficiency, particularly in Spanish, Chinese (Mandarin or Cantonese), Tagalog/Filipino, Vietnamese, or Arabic.

Responsibilities

Meet with individuals and families to understand their needs and recommend appropriate funeral and cemetery products and services.
Sell pre-need and at-need funeral services, cemetery property, memorialization products, and related merchandise.
Build and maintain a pipeline of prospective customers through lead generation, outbound prospecting, referrals, networking, and community outreach.
Respond to inbound leads, customer inquiries, and walk-in opportunities.
Follow up with prospective customers throughout the sales process.
Develop long-term relationships with customers, families, and members of the local community.
Explain products, services, pricing, and available options clearly and compassionately.
Guide customers through purchasing decisions and complete required sales contracts and documentation.
Use HubSpot to manage leads, customer relationships, appointments, follow-up activity, and sales opportunities.
Attend funeral and memorial services as appropriate to support families.
Participate in community events, networking opportunities, and offsite customer appointments.
Partner with funeral home, cemetery, operations, and location leadership teams to provide a positive customer experience.
Maintain discretion and confidentiality when handling sensitive customer and family information.
Obtain and maintain applicable state-required licenses or registrations within 60 days of employment or the timeframe required by state law.