Sales Counselor

Everstory Partners•Winchester, VA

8d•$40,000 - $60,000

About The Position

The Sales Counselor at Everstory Partners is a relationship-focused sales professional who helps individuals and families make funeral and cemetery decisions with confidence and care. The role combines consultative and B2C sales, business development, lead generation, prospecting, and community outreach. Sales Counselors guide customers through purchasing decisions, develop customer relationships, and manage leads and sales activity in HubSpot CRM. The position sells pre-need and at-need funeral services, cemetery property, memorialization products, and related merchandise. Counselors meet with individuals and families, learn about their needs, explain available options, and provide compassionate guidance. They build a sales pipeline from inbound leads, walk-ins, referrals, prospecting, networking, and community outreach; maintain follow-up throughout the sales process; complete sales contracts and documentation; and partner with funeral home, cemetery, operations, and location leadership teams to support a positive customer experience. The role may include attending funeral and memorial services, community events, and offsite appointments. Estimated first-year earnings are $40,000–$60,000, though actual earnings vary with individual sales performance and may be below or above that range. Compensation includes uncapped commissions or a guaranteed minimum hourly rate, whichever is greater. Paid hourly training is provided during the first six weeks. Mileage reimbursement is provided for eligible business travel. State-required licenses or registrations must be obtained and maintained within 60 days of employment, or within the timeframe required by applicable state law.

Requirements

High school diploma or equivalent required.
Strong sales communication, relationship-building, negotiation, consultative selling, and customer service skills.
Strong organizational and time-management skills, including the ability to manage multiple leads, appointments, prospects, and follow-up activities.
Comfort using email, Microsoft Office, and other common business applications.
Ability to maintain discretion and confidentiality when handling sensitive customer and family information.
Availability to work occasional evenings, weekends, and holidays based on business needs.
Valid driver's license and access to a personal vehicle for local appointments, community outreach, and networking events.
Obtain and maintain applicable state-required licenses or registrations within 60 days of employment, or within the timeframe required by applicable state law.
Comfort working in a commission-based, performance-driven sales environment, including prospecting, lead generation, and developing new business.

Nice To Haves

One year of experience in sales, including outside sales, B2C sales, sales consulting, customer service, business development, account management, or another relationship-based role.
Experience using CRM software such as HubSpot, Salesforce, Microsoft Dynamics, or similar sales and lead-management platforms.
Bilingual or multilingual proficiency, particularly in Spanish, Chinese (Mandarin or Cantonese), Tagalog/Filipino, Vietnamese, or Arabic.

Responsibilities

Meet with individuals and families to understand their needs and recommend appropriate funeral and cemetery products and services.
Sell pre-need and at-need funeral services, cemetery property, memorialization products, and related merchandise.
Build and maintain a pipeline of prospective customers through lead generation, outbound prospecting, referrals, networking, and community outreach.
Respond to inbound leads, customer inquiries, and walk-in opportunities.
Follow up with prospective customers throughout the sales process.
Develop long-term relationships with customers, families, and members of the local community.
Explain products, services, pricing, and available options clearly and compassionately.
Guide customers through purchasing decisions and complete required sales contracts and documentation.
Use HubSpot to manage leads, customer relationships, appointments, follow-up activity, and sales opportunities.
Attend funeral and memorial services as appropriate to support families.
Participate in community events, networking opportunities, and offsite customer appointments.
Partner with funeral home, cemetery, operations, and location leadership teams to provide a positive customer experience.