Sales Counselor

Everstory Partners•Plymouth, MI

5d•Onsite

About The Position

The Sales Counselor at Everstory Partners is a relationship-focused sales professional who helps individuals and families make funeral and cemetery decisions with confidence and care. This role combines consultative and B2C sales, business development, lead generation, prospecting, and community outreach to build customer relationships and develop new business. The counselor guides families through purchasing decisions, manages leads and customer activity using HubSpot CRM, and earns commission based on individual sales performance. The position is with United Memorial Gardens in Plymouth, Michigan. Estimated first-year earnings are $50,000–$60,000, though actual earnings may be below or above that range depending on individual sales performance. Compensation is uncapped commissions or a guaranteed minimum hourly rate, whichever is greater. The first six weeks include paid hourly training. Everstory Partners describes its mission as creating supportive spaces where individuals and families can find solace, meaning, and hope amid loss. The company provides compassionate, personalized support and guidance as families honor and celebrate the life and legacy of someone who has passed. The role may involve attending funeral and memorial services, community events, networking opportunities, and offsite customer appointments. A valid driver's license and access to a personal vehicle are required for local appointments and outreach; eligible business travel is reimbursed for mileage. Applicable state-required licenses or registrations must be obtained and maintained within 60 days of employment, or within the timeframe required by state law.

Requirements

High school diploma or equivalent required.
One year of experience in sales or a related relationship-based role is preferred; examples include outside sales, B2C sales, sales consulting, customer service, business development, or account management.
Experience with CRM software such as HubSpot, Salesforce, Microsoft Dynamics, or similar sales and lead-management platforms is preferred.
Comfort working in a commission-based, performance-driven sales environment, including prospecting, lead generation, and developing new business.
Strong sales communication, relationship-building, negotiation, consultative selling, and customer service skills.
Strong organizational and time-management skills, including the ability to manage multiple sales leads, customer appointments, prospects, and follow-up activities.
Comfort using email, Microsoft Office, and other common business applications.
Ability to maintain discretion and confidentiality when handling sensitive customer and family information.
Availability to work occasional evenings, weekends, and holidays based on business needs.
Valid driver's license and access to a personal vehicle for local customer appointments, community outreach, and networking events.
Must obtain and maintain applicable state-required licenses or registrations within 60 days of employment, or within the timeframe required by applicable state law.

Nice To Haves

Bilingual or multilingual proficiency is a plus, particularly in Spanish, Chinese (Mandarin or Cantonese), Tagalog/Filipino, Vietnamese, or Arabic.
One year of sales or related relationship-based experience is preferred.
Experience using CRM software such as HubSpot, Salesforce, Microsoft Dynamics, or similar platforms is preferred.

Responsibilities

Meet with individuals and families to understand their needs and recommend appropriate funeral and cemetery products and services.
Sell pre-need and at-need funeral services, cemetery property, memorialization products, and related merchandise.
Build and maintain a pipeline of prospective customers through lead generation, outbound prospecting, referrals, networking, and community outreach.
Respond to inbound leads, customer inquiries, and walk-in opportunities.
Follow up with prospective customers throughout the sales process.
Develop long-term relationships with customers, families, and members of the local community.
Explain products, services, pricing, and available options clearly and compassionately.
Guide customers through purchasing decisions and complete required sales contracts and documentation.
Use HubSpot to manage leads, customer relationships, appointments, follow-up activity, and sales opportunities throughout the sales process.
Attend funeral and memorial services as appropriate to support families.
Participate in community events, networking opportunities, and offsite customer appointments.
Partner with funeral home, cemetery, operations, and location leadership teams to provide a positive customer experience.