Sales Counselor

Everstory Partners•S.Prince George, VA

About The Position

The Sales Counselor at Everstory Partners is a relationship-focused sales professional who helps individuals and families make funeral and cemetery decisions with confidence and care. The role combines consultative B2C sales, business development, lead generation, prospecting, and community outreach. Sales Counselors manage leads and customer activity through HubSpot CRM, guide customers through purchasing decisions, and earn commission based on individual sales performance. The position is based at Southlawn Memorial Park in S. Prince George, Virginia. Estimated first-year earnings are $45,000 to $50,000, though actual earnings may be below or above this range depending on individual sales performance. Compensation is uncapped commissions or a guaranteed minimum hourly rate, whichever is greater. The first six weeks include paid hourly training. Everstory Partners aims to provide compassionate, personalized support to individuals and families experiencing loss, helping them honor and celebrate the life and legacy of someone who has passed. The company offers a quality work environment and opportunities for personal and professional growth.

Requirements

  • High school diploma or equivalent required.
  • One year of experience in sales or a related relationship-based role is preferred; examples include outside sales, B2C sales, sales consulting, customer service, business development, and account management.
  • Comfortable working in a commission-based, performance-driven sales environment, including prospecting, lead generation, and developing new business.
  • Strong sales communication, relationship-building, negotiation, consultative selling, and customer service skills.
  • Strong organizational and time-management skills, including the ability to manage multiple leads, appointments, prospects, and follow-up activities.
  • Comfortable using email, Microsoft Office, and other common business applications.
  • Ability to maintain discretion and confidentiality when handling sensitive customer and family information.
  • Available to work occasional evenings, weekends, and holidays based on business needs.
  • Valid driver's license and access to a personal vehicle for local customer appointments, community outreach, and networking events.
  • Must obtain and maintain applicable state-required licenses or registrations within 60 days of employment, or within the timeframe required by state law.

Nice To Haves

  • Bilingual or multilingual proficiency, particularly in Spanish, Chinese (Mandarin or Cantonese), Tagalog/Filipino, Vietnamese, or Arabic.
  • Experience using CRM software such as HubSpot, Salesforce, Microsoft Dynamics, or similar sales and lead-management platforms.

Responsibilities

  • Meet with individuals and families to understand their needs and recommend appropriate funeral and cemetery products and services.
  • Sell pre-need and at-need funeral services, cemetery property, memorialization products, and related merchandise.
  • Build and maintain a pipeline through inbound leads, walk-ins, referrals, outbound prospecting, networking, and community outreach.
  • Respond to customer inquiries and walk-in opportunities, and follow up with prospective customers throughout the sales process.
  • Develop long-term relationships with customers, families, and members of the local community.
  • Explain products, services, pricing, and available options clearly and compassionately.
  • Guide customers through purchasing decisions and complete required sales contracts and documentation.
  • Use HubSpot to manage leads, customer relationships, appointments, follow-up activity, and sales opportunities.
  • Attend funeral and memorial services as appropriate to support families.
  • Participate in community events, networking opportunities, and offsite customer appointments.
  • Partner with funeral home, cemetery, operations, and location leadership teams to provide a positive customer experience.

Benefits

  • Medical, dental, vision, life, AD&D, and short-term disability insurance.
  • Tuition reimbursement.
  • Paid training period.
  • Anniversary award for each year of service.
  • Career advancement and training through the Aspiring Managers Program.
  • Everstory Cares Employee Assistance Fund.
  • Legend Award Program.
  • Funeral and cemetery benefits.
  • Employee referral bonus.
  • 401(k) with company match.
  • Mileage reimbursement for eligible business travel.
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