Sales Counselor

Everstory Partners•Mount Dora, FL

10d•Onsite

About The Position

The Sales Counselor at Allen J Harden Funeral Home in Mount Dora, Florida, is a relationship-focused sales professional who helps individuals and families make funeral and cemetery decisions with confidence and care. The role combines consultative consumer sales, business development, lead generation, prospecting, and community outreach to build customer relationships and develop new business. The counselor manages leads and customer activity through HubSpot CRM, guides families through purchasing decisions, and earns compensation based on individual sales performance. The role sells pre-need and at-need funeral services, cemetery property, memorialization products, and related merchandise. Counselors meet with individuals and families to understand their needs, explain available products, services, pricing, and options, and provide compassionate guidance. They respond to inbound leads, inquiries, and walk-ins; develop prospects through referrals, networking, proactive outreach, and community events; and maintain relationships and follow-up throughout the sales process. Counselors complete sales contracts and documentation, attend funeral and memorial services as appropriate, participate in offsite appointments, and work with funeral home, cemetery, operations, and location leadership teams to support a positive customer experience. Estimated first-year earnings are $50,000–$75,000, though actual earnings may be below or above that range depending on sales performance. Compensation includes uncapped commissions or a guaranteed minimum hourly rate, whichever is greater. The first six weeks include paid hourly training. Mileage reimbursement is provided for eligible business travel. Employees must obtain and maintain applicable state-required licenses or registrations within 60 days of employment, or within the timeframe required by state law. Occasional evening, weekend, and holiday availability is required based on business needs.

Requirements

High school diploma or equivalent.
Strong sales communication, relationship-building, negotiation, consultative selling, and customer service skills.
Strong organizational and time-management skills, including the ability to manage multiple leads, appointments, prospects, and follow-up activities.
Comfort working in a commission-based, performance-driven sales environment, including prospecting, lead generation, and developing new business.
Comfort using email, Microsoft Office, and other common business applications.
Ability to maintain discretion and confidentiality when handling sensitive customer and family information.
Availability to work occasional evenings, weekends, and holidays based on business needs.
Valid driver's license and access to a personal vehicle for local customer appointments, community outreach, and networking events.
Obtain and maintain all applicable state-required licenses or registrations within 60 days of employment, or within the timeframe required by applicable state law.

Nice To Haves

Bilingual or multilingual proficiency, particularly in Spanish, Chinese (Mandarin or Cantonese), Tagalog/Filipino, Vietnamese, or Arabic.
One year of experience in sales, including outside sales, B2C sales, sales consulting, customer service, business development, account management, or other relationship-based roles.
Experience using CRM software such as HubSpot, Salesforce, Microsoft Dynamics, or similar sales and lead-management platforms.

Responsibilities

Meet with individuals and families to understand their needs and recommend appropriate funeral and cemetery products and services.
Sell pre-need and at-need funeral services, cemetery property, memorialization products, and related merchandise.
Build and maintain a pipeline of prospective customers through lead generation, outbound prospecting, referrals, networking, and community outreach.
Respond to inbound leads, customer inquiries, and walk-in opportunities.
Follow up with prospective customers throughout the sales process.
Develop long-term relationships with customers, families, and members of the local community.
Explain products, services, pricing, and available options clearly and compassionately.
Guide customers through purchasing decisions and complete required sales contracts and documentation.
Use HubSpot to manage leads, customer relationships, appointments, follow-up activity, and sales opportunities.
Attend funeral and memorial services as appropriate to support families.
Participate in community events, networking opportunities, and offsite customer appointments.
Partner with funeral home, cemetery, operations, and location leadership teams to provide a positive customer experience.