Sales Counselor

Everstory Partners•Erie, PA

26d•$45,000 - $55,000

About The Position

The Sales Counselor at Everstory Partners is a relationship-focused sales professional who helps individuals and families make funeral and cemetery decisions with confidence and care. The role combines consultative B2C sales, business development, lead generation, prospecting, and community outreach to build customer relationships and develop new business. Sales Counselors manage leads and customer activity through HubSpot CRM, guide families through purchasing decisions, and earn commission based on individual sales performance. The position sells pre-need and at-need funeral services, cemetery property, memorialization products, and related merchandise. Counselors meet with individuals and families to understand their needs, explain available options, and provide compassionate guidance. They build sales pipelines through inbound leads, walk-ins, referrals, prospecting, networking, and community outreach; maintain customer relationships and follow-up activity; complete sales contracts and documentation; and collaborate with funeral home, cemetery, operations, and location leadership teams to support a positive customer experience. The role is based at Erie County Memorial Park in Erie, Pennsylvania, and includes occasional offsite appointments and attendance at funeral and memorial services as appropriate. Estimated first-year earnings are $45,000 to $55,000, though actual earnings may be below or above that range based on individual sales performance. Compensation is uncapped commissions or a guaranteed minimum hourly rate, whichever is greater. The first six weeks include paid hourly training.

Requirements

High school diploma or equivalent required.
Strong sales communication, relationship-building, negotiation, consultative selling, and customer service skills.
Strong organizational and time-management skills, including the ability to manage multiple leads, appointments, prospects, and follow-up activities.
Comfort using email, Microsoft Office, and other common business applications.
Comfort working in a commission-based, performance-driven sales environment, including prospecting, lead generation, and developing new business.
Ability to maintain discretion and confidentiality when handling sensitive customer and family information.
Availability to work occasional evenings, weekends, and holidays based on business needs.
Valid driver's license and access to a personal vehicle for local appointments, community outreach, and networking events.

Nice To Haves

One year of experience in sales, including outside sales, B2C sales, sales consulting, customer service, business development, account management, or another relationship-based role.
Experience using CRM software such as HubSpot, Salesforce, Microsoft Dynamics, or similar sales and lead-management platforms.
Bilingual or multilingual proficiency, particularly in Spanish, Chinese (Mandarin or Cantonese), Tagalog/Filipino, Vietnamese, or Arabic.

Responsibilities

Meet with individuals and families to understand their needs and recommend appropriate funeral and cemetery products and services.
Sell pre-need and at-need funeral services, cemetery property, memorialization products, and related merchandise.
Build and maintain a pipeline of prospective customers through lead generation, outbound prospecting, referrals, networking, and community outreach.
Respond to inbound leads, customer inquiries, and walk-in opportunities.
Conduct follow-up with prospective customers throughout the sales process.
Develop long-term relationships with customers, families, and members of the local community.
Explain products, services, pricing, and available options clearly and compassionately.
Guide customers through purchasing decisions and complete required sales contracts and documentation.
Use HubSpot to manage leads, customer relationships, appointments, follow-up activity, and sales opportunities.
Attend funeral and memorial services as appropriate to support families.
Participate in community events, networking opportunities, and offsite customer appointments.
Partner with funeral home, cemetery, operations, and location leadership teams to provide a positive customer experience.
Maintain discretion and confidentiality when handling sensitive customer and family information.
Obtain and maintain applicable state-required licenses or registrations within 60 days of employment, or within the timeframe required by applicable state law.