Sales Counselor

Everstory Partners • Detroit, MI

20d

About The Position

The Sales Counselor at Everstory Partners is a relationship-focused sales professional who helps individuals and families make funeral and cemetery decisions with confidence and care. The role combines consultative and B2C sales, business development, lead generation, prospecting, and community outreach. Sales Counselors guide families through purchasing decisions, build customer relationships, and manage leads and sales activity through HubSpot CRM.

The position sells pre-need and at-need funeral services, cemetery property, memorialization products, and related merchandise. It is based at Woodmere Cemetery in Detroit, Michigan. Targeted first-year earnings are $70,000–$100,000, though actual earnings may vary and may fall below or exceed that range. Compensation is uncapped commissions or a guaranteed minimum hourly rate, whichever is greater. Paid hourly training is provided during the first six weeks.

Everstory Partners describes its mission as creating supportive spaces where individuals and families can find solace, meaning, and hope amid loss. The company aims to provide compassionate, personalized guidance and help families honor and celebrate the life and legacy of the person who has passed.

Requirements

• High school diploma or equivalent required.
• One year of experience in sales or a relationship-based role is preferred; examples include outside sales, B2C sales, sales consulting, customer service, business development, and account management.
• Experience with CRM software such as HubSpot, Salesforce, Microsoft Dynamics, or similar platforms is preferred.
• Comfort working in a commission-based, performance-driven sales environment, including prospecting, lead generation, and developing new business.
• Strong sales communication, relationship-building, negotiation, consultative selling, and customer service skills.
• Strong organizational and time-management skills, with the ability to manage multiple leads, appointments, prospects, and follow-up activities.
• Comfort using email, Microsoft Office, and other common business applications.
• Ability to maintain discretion and confidentiality when handling sensitive customer and family information.
• Availability to work occasional evenings, weekends, and holidays based on business needs.
• Valid driver's license and access to a personal vehicle for local appointments, community outreach, and networking events.
• Must obtain and maintain applicable state-required licenses or registrations within 60 days of employment, or within the timeframe required by applicable state law.

Nice To Haves

• Bilingual or multilingual proficiency is a plus, particularly in Spanish, Chinese (Mandarin or Cantonese), Tagalog/Filipino, Vietnamese, or Arabic.
• Experience in sales, including outside sales, B2C sales, sales consulting, customer service, business development, or account management.
• Experience using CRM software such as HubSpot, Salesforce, Microsoft Dynamics, or similar sales and lead-management platforms.

Responsibilities

• Meet with individuals and families to understand their needs and recommend appropriate funeral and cemetery products and services.
• Sell pre-need and at-need funeral services, cemetery property, memorialization products, and related merchandise.
• Build and maintain a prospective customer pipeline through inbound leads, walk-ins, outbound prospecting, referrals, networking, and community outreach.
• Respond to inbound leads, customer inquiries, and walk-in opportunities.
• Follow up with prospective customers throughout the sales process.
• Develop long-term relationships with customers, families, and members of the local community.
• Clearly and compassionately explain products, services, pricing, and available options.
• Guide customers through purchasing decisions and complete required sales contracts and documentation.
• Use HubSpot to manage leads, customer relationships, appointments, follow-up activity, and sales opportunities.
• Attend funeral and memorial services as appropriate to support families.
• Participate in community events, networking opportunities, and offsite customer appointments.
• Partner with funeral home, cemetery, operations, and location leadership teams to provide a positive customer experience.

Benefits

• Medical, dental, vision, life, accidental death and dismemberment (AD&D), and short-term disability (STD) insurance
• Tuition reimbursement
• Paid training period
• Anniversary award for each year of service
• Career advancement and training, including the Aspiring Managers Program
• Everstory Cares Employee Assistance Fund
• Legend Award Program
• Funeral and cemetery benefits
• Employee referral bonus
• 401(k) with company match
• Mileage reimbursement for eligible business travel

What This Job Offers

• Job Type: Full-time
• Education Level: High school or GED