Sales Counselor

Everstory Partners•Muncie, IN

About The Position

The Sales Counselor at Everstory Partners is a relationship-focused sales professional who helps individuals and families make funeral and cemetery decisions with confidence and care. The role combines consultative B2C sales, business development, lead generation, prospecting, and community outreach. The counselor guides customers through purchasing decisions, manages leads and customer activity in HubSpot CRM, and earns commissions based on individual sales performance. The position sells pre-need and at-need funeral services, cemetery property, memorialization products, and related merchandise. Sales Counselors meet with individuals and families, respond to inquiries and leads, develop customer relationships, and support families with compassionate guidance. The role may include attending funeral and memorial services, community events, networking opportunities, and offsite customer appointments. Estimated first-year earnings are listed as $45,000–$60,000 in the role overview and $45,000–$65,000 in the salary description. Actual earnings vary by individual sales performance and may be below or above the stated range. Compensation is uncapped commissions or a guaranteed minimum hourly rate, whichever is greater. Paid hourly training is provided during the first six weeks.

Requirements

High school diploma or equivalent required.
Strong sales communication, relationship-building, negotiation, consultative selling, and customer service skills.
Strong organizational and time-management skills, including the ability to manage multiple leads, appointments, prospects, and follow-up activities.
Comfort working in a commission-based, performance-driven sales environment, including prospecting, lead generation, and developing new business.
Comfort using email, Microsoft Office, and other common business applications.
Ability to maintain discretion and confidentiality when handling sensitive customer and family information.
Availability to work occasional evenings, weekends, and holidays based on business needs.
Valid driver's license and access to a personal vehicle for local appointments, community outreach, and networking events.
Obtain and maintain all applicable state-required licenses or registrations within 60 days of employment, or within the timeframe required by applicable state law.

Nice To Haves

One year of experience in sales, including outside sales, B2C sales, sales consulting, customer service, business development, account management, or other relationship-based roles.
Experience using CRM software such as HubSpot, Salesforce, Microsoft Dynamics, or similar sales and lead-management platforms.
Bilingual or multilingual proficiency, particularly in Spanish, Chinese (Mandarin or Cantonese), Tagalog/Filipino, Vietnamese, or Arabic.

Responsibilities

Meet with individuals and families to understand their needs and recommend appropriate funeral and cemetery products and services.
Sell pre-need and at-need funeral services, cemetery property, memorialization products, and related merchandise.
Build and maintain a pipeline of prospective customers through lead generation, outbound prospecting, referrals, networking, and community outreach.
Respond to inbound leads, customer inquiries, and walk-in opportunities.
Follow up with prospective customers throughout the sales process.
Develop long-term relationships with customers, families, and members of the local community.
Explain products, services, pricing, and available options clearly and compassionately.
Guide customers through purchasing decisions and complete required sales contracts and documentation.
Use HubSpot to manage leads, customer relationships, appointments, follow-up activity, and sales opportunities.
Attend funeral and memorial services as appropriate to support families.
Participate in community events, networking opportunities, and offsite customer appointments.
Partner with funeral home, cemetery, operations, and location leadership teams to provide a positive customer experience.