Sales Counselor - Philadelphia Protestant Home

EverTrue•Philadelphia, PA

3d•$57,000 - $91,000•Onsite

About The Position

The Senior Living Counselor is responsible for sales related activities and implementation of the sales efforts outlined in the community’s marketing plan specifically related to Independent Living and may include licensed areas. This role works to fulfill the sales and marketing objectives of the Life Plan Community (LPC) and works to create an environment that is consistent with the EverTrue brand. The counselor meets, interviews, tours, and markets to potential residents and/or their support networks, and acts as a resource to the Home Office Marketing and Sales staff for integrated communications and pricing strategies. They actively network to obtain lead referrals through various sources and represent the LPC to the public and all potential referral sources, developing and maintaining relationships with community contacts and resources. The position may supervise other staff, including delegating authority, directing, counseling, coaching, and evaluating staff to provide exceptional product and service. The Sales Counselor works with the Director of Revenue Enhancement(s) to plan, schedule, implement, and evaluate events to promote the LPC, and tracks appropriate information in the database throughout the sales process, generating corresponding reports. They implement, maintain, and promote the Future Residency program, and stay current about the competitive market. Additionally, the role involves working with Move-In Resource staff to coordinate new resident move-ins, and with the Foundation/Planned Giving team to coordinate financial options counseling. The Sales Counselor collaborates with Home Office Marketing and Sales staff and the community Executive Director to develop a marketing plan and budget, and tracks available inventory. Participation in EverTrue and external training is expected to further develop marketing skills.

Requirements

Bachelor’s degree with emphasis in business/marketing and/or commensurate experience in marketing/sales
Excellent speaking, writing, and sales skills
Self-motivation to work independently and as a team member
Advanced knowledge of computers and the Internet.
Demonstrated skills and ability to effectively present information to management and public groups
Ability to deal effectively with staff, residents, customers, visitors, and the general public
Ability to implement and interpret programs, goals objectives, policies, and procedures.
Ability to work flexible hours including weekend and evening hours.

Nice To Haves

Experience in Senior Living or other sales role with demonstrated success is preferable

Responsibilities

Works to fulfill the sales and marketing objectives of the Life Plan Community (LPC) and works to create an environment that is consistent with the EverTrue brand
Meets, interviews, tours, and markets to potential residents and/or their support networks
Acts as a resource to the Home Office Marketing and Sales staff for integrated communications and pricing strategies
Actively networks to obtain lead referrals through a variety of sources such as trust officers, attorneys, local churches, senior groups, etc.
Represents the LPC to the public and all potential referral sources; develops and maintains relationships with community contacts and resources
May supervise other staff including delegating authority, directing, counseling, coaching and evaluating staff to provide exceptional product and service
Works with the Director of Revenue Enhancement(s) to plan, schedule, implement, and evaluate events on a regular basis to promote the LPC
Tracks appropriate information in the database throughout the sales process and generates corresponding reports
Implements, maintains, and promotes the Future Residency program
Learns and stays current about the competitive market
Works with the Move-In Resource staff to coordinate new resident move-ins
Works with the Foundation/Planned Giving team to coordinate financial options counseling to prospective and future residents and their support networks
Works with the Home Office Marketing and Sales staff and the community Executive Director to develop a marketing plan and budget; Tracks available inventory
Participates in EverTrue and external training that would further develop skills related to marketing