Sales Counselor

Everstory Partners • Anniston, AL

8d • $45,000 - $55,000

About The Position

The Sales Counselor at Everstory Partners is a relationship-focused sales professional who helps individuals and families make funeral and cemetery decisions with confidence and care. The role combines consultative and B2C sales, business development, lead generation, prospecting, and community outreach to build customer relationships and develop new business. Sales Counselors guide customers through purchasing decisions, manage leads and customer activity through HubSpot CRM, and earn commission based on individual sales performance.

The position sells pre-need and at-need funeral services, cemetery property, memorialization products, and related merchandise. Counselors meet with individuals and families to understand their needs, explain products, services, pricing, and options compassionately, and complete required contracts and documentation. The role also involves following up with prospective customers, attending funeral and memorial services as appropriate, participating in community and networking events, and partnering with funeral home, cemetery, operations, and location leadership teams.

Estimated first-year earnings are $45,000–$55,000, though actual earnings vary with individual sales performance and may be lower or higher. Compensation is uncapped commissions or a guaranteed minimum hourly rate, whichever is greater. The first six weeks include paid hourly training. Mileage reimbursement is provided for eligible business travel. The position is located at Forest Lawn Gardens in Anniston, Alabama.

Requirements

• High school diploma or equivalent.
• Strong sales communication, relationship-building, negotiation, consultative selling, and customer service skills.
• Strong organizational and time-management skills, including the ability to manage multiple leads, appointments, prospects, and follow-up activities.
• Comfort using email, Microsoft Office, and other common business applications.
• Ability to maintain discretion and confidentiality when handling sensitive customer and family information.
• Availability to work occasional evenings, weekends, and holidays based on business needs.
• Valid driver's license and access to a personal vehicle for local appointments, community outreach, and networking events.
• Comfort working in a commission-based, performance-driven sales environment, including prospecting, lead generation, and developing new business.

Nice To Haves

• One year of experience in sales, outside sales, B2C sales, sales consulting, customer service, business development, account management, or another relationship-based role.
• Experience using CRM software such as HubSpot, Salesforce, Microsoft Dynamics, or similar sales and lead-management platforms.
• Bilingual or multilingual proficiency, particularly in Spanish, Chinese (Mandarin or Cantonese), Tagalog/Filipino, Vietnamese, or Arabic.

Responsibilities

• Meet with individuals and families to understand their needs and recommend appropriate funeral and cemetery products and services.
• Sell pre-need and at-need funeral services, cemetery property, memorialization products, and related merchandise.
• Build and maintain a pipeline through inbound leads, walk-ins, referrals, outbound prospecting, networking, and community outreach.
• Respond to customer inquiries and prospective customer opportunities.
• Follow up with prospective customers throughout the sales process.
• Develop long-term relationships with customers, families, and members of the local community.
• Explain products, services, pricing, and available options clearly and compassionately.
• Guide customers through purchasing decisions and complete required sales contracts and documentation.
• Use HubSpot to manage leads, customer relationships, appointments, follow-up activity, and sales opportunities.
• Attend funeral and memorial services as appropriate to support families.
• Participate in community events, networking opportunities, and offsite customer appointments.
• Partner with funeral home, cemetery, operations, and location leadership teams to provide a positive customer experience.
• Obtain and maintain applicable state-required licenses or registrations within 60 days of employment or within the timeframe required by state law.

Benefits

• Medical, dental, vision, life, AD&D, and short-term disability insurance.
• Tuition reimbursement.
• Paid training period.
• Anniversary award for each year of service.
• Career advancement and training, including the Aspiring Managers Program.
• Everstory Cares Employee Assistance Fund.
• Legend Award Program.
• Funeral and cemetery benefits.
• Employee referral bonus.
• 401(k) with company match.
• Mileage reimbursement for eligible business travel.
• Uncapped commissions or a guaranteed minimum hourly rate, whichever is greater.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: High school or GED