Sales Counselor

Everstory Partners•Detroit, MI

23d•$60,000 - $80,000

About The Position

The Sales Counselor at Everstory Partners’ Woodlawn Cemetery in Detroit, Michigan is a relationship-focused sales professional who helps individuals and families make funeral and cemetery decisions with confidence and care. The role combines consultative and B2C sales, business development, lead generation, prospecting, and community outreach. The counselor manages leads and customer activity through HubSpot CRM, guides families through purchasing decisions, and earns commission based on individual sales performance. Estimated first-year earnings are $60,000–$80,000, though actual earnings vary with individual sales performance and may fall below or exceed that range. Compensation includes uncapped commissions or a guaranteed minimum hourly rate, whichever is greater. The first six weeks include paid hourly training. Mileage reimbursement is provided for eligible business travel. The position involves meeting with individuals and families, selling pre-need and at-need funeral services and cemetery products, building customer relationships, managing sales opportunities, attending services as appropriate, and working with funeral home, cemetery, operations, and location leadership teams to provide a positive customer experience. The role requires occasional evening, weekend, and holiday availability, a valid driver’s license and access to a personal vehicle, and obtaining and maintaining applicable state-required licenses or registrations within 60 days of employment or the timeframe required by state law.

Requirements

High school diploma or equivalent.
Strong sales communication, relationship-building, negotiation, consultative selling, and customer service skills.
Strong organizational and time-management skills, including the ability to manage multiple sales leads, appointments, prospects, and follow-up activities.
Comfort working in a commission-based, performance-driven sales environment, including prospecting, lead generation, and developing new business.
Comfort using email, Microsoft Office, and other common business applications.
Ability to maintain discretion and confidentiality when handling sensitive customer and family information.
Availability to work occasional evenings, weekends, and holidays based on business needs.
Valid driver’s license and access to a personal vehicle for local customer appointments, community outreach, and networking events.
Must obtain and maintain applicable state-required licenses or registrations within 60 days of employment, or within the timeframe required by applicable state law.

Nice To Haves

One year of experience in sales, including outside sales, B2C sales, sales consulting, customer service, business development, account management, or another relationship-based role.
Experience with CRM software such as HubSpot, Salesforce, Microsoft Dynamics, or similar sales and lead-management platforms.
Bilingual or multilingual proficiency, particularly in Spanish, Chinese (Mandarin or Cantonese), Tagalog/Filipino, Vietnamese, or Arabic.

Responsibilities

Meet with individuals and families to understand their needs and recommend appropriate funeral and cemetery products and services.
Sell pre-need and at-need funeral services, cemetery property, memorialization products, and related merchandise.
Build and maintain a prospective-customer pipeline through inbound leads, walk-ins, referrals, outbound prospecting, networking, and community outreach.
Respond to customer inquiries and walk-in opportunities.
Follow up with prospective customers throughout the sales process.
Develop long-term relationships with customers, families, and members of the local community.
Explain products, services, pricing, and available options clearly and compassionately.
Guide customers through purchasing decisions and complete required sales contracts and documentation.
Use HubSpot to manage leads, customer relationships, appointments, follow-up activity, and sales opportunities.
Attend funeral and memorial services as appropriate to support families.
Participate in community events, networking opportunities, and offsite customer appointments.
Partner with funeral home, cemetery, operations, and location leadership teams to provide a positive customer experience.