Sales Counselor

Everstory Partners•Richmond, VA

11d•$40,000 - $60,000•Onsite

About The Position

The Sales Counselor at Everstory Partners is a relationship-focused sales professional who helps individuals and families make funeral and cemetery decisions with confidence and care. Based at Forest Lawn Cemetery in Richmond, Virginia, the role combines consultative B2C sales, business development, lead generation, prospecting, and community outreach. The counselor guides customers through purchasing decisions, develops new business, and manages leads and customer activity using HubSpot CRM. Estimated first-year earnings are $40,000–$60,000, though actual earnings vary with individual sales performance and may be below or above that range. Compensation is uncapped commissions or a guaranteed minimum hourly rate, whichever is greater. The first six weeks include paid hourly training. Mileage reimbursement is provided for eligible business travel. The position includes occasional evening, weekend, and holiday work based on business needs, as well as local customer appointments, community outreach, and networking events. Employees must obtain and maintain applicable state-required licenses or registrations within 60 days of employment, or within the timeframe required by state law. Everstory Partners describes its mission as creating supportive spaces where individuals and families can find solace, meaning, and hope amid loss, and providing compassionate, personalized support to help families honor and celebrate the life and legacy of someone who has passed.

Requirements

High school diploma or equivalent required.
Strong sales communication, relationship-building, negotiation, consultative selling, and customer service skills.
Strong organizational and time-management skills, including the ability to manage multiple leads, appointments, prospects, and follow-up activities.
Comfort using email, Microsoft Office, and other common business applications.
Ability to maintain discretion and confidentiality when handling sensitive customer and family information.
Availability to work occasional evenings, weekends, and holidays based on business needs.
Valid driver's license and access to a personal vehicle for local customer appointments, community outreach, and networking events.
Must obtain and maintain all applicable state-required licenses or registrations within 60 days of employment, or within the timeframe required by applicable state law.
Comfort working in a commission-based, performance-driven sales environment, including prospecting, lead generation, and developing new business.

Nice To Haves

Bilingual or multilingual proficiency, particularly in Spanish, Chinese (Mandarin or Cantonese), Tagalog/Filipino, Vietnamese, or Arabic.
One year of experience in sales, including outside sales, B2C sales, sales consulting, customer service, business development, account management, or other relationship-based roles.
Experience using CRM software such as HubSpot, Salesforce, Microsoft Dynamics, or similar sales and lead-management platforms.

Responsibilities

Meet with individuals and families to understand their needs and recommend appropriate funeral and cemetery products and services.
Sell pre-need and at-need funeral services, cemetery property, memorialization products, and related merchandise.
Build and maintain a prospective-customer pipeline through lead generation, outbound prospecting, referrals, networking, and community outreach.
Respond to inbound leads, customer inquiries, and walk-in opportunities.
Conduct follow-up with prospective customers throughout the sales process.
Develop long-term relationships with customers, families, and members of the local community.
Explain products, services, pricing, and available options clearly and compassionately.
Guide customers through purchasing decisions and complete required sales contracts and documentation.
Use HubSpot to manage leads, customer relationships, appointments, follow-up activity, and sales opportunities.
Attend funeral and memorial services as appropriate to support families.
Participate in community events, networking opportunities, and offsite customer appointments.
Partner with funeral home, cemetery, operations, and location leadership teams to provide a positive customer experience.