Sales Counselor

Everstory Partners•Winchester, VA

About The Position

The Sales Counselor at Everstory Partners is a relationship-focused sales professional who helps individuals and families make funeral and cemetery decisions with confidence and care. The role combines consultative, B2C sales, business development, lead generation, prospecting, and community outreach. The counselor guides families through purchasing decisions, manages leads and customer activity through HubSpot CRM, and earns commission based on individual sales performance. The position sells pre-need and at-need funeral services, cemetery property, memorialization products, and related merchandise. The estimated first-year earnings are $40,000–$60,000, though actual earnings vary with individual performance and may be below or above that range. Compensation is uncapped commissions or a guaranteed minimum hourly rate, whichever is greater. Paid hourly training is provided during the first six weeks. The role is based at Shenandoah Memorial Park in Winchester, Virginia. It includes customer appointments, community outreach, networking, and attendance at funeral and memorial services as appropriate. Occasional evening, weekend, and holiday availability is required based on business needs. A valid driver's license and access to a personal vehicle are required for local appointments and outreach; eligible business travel is reimbursed for mileage.

Requirements

High school diploma or equivalent.
Strong sales communication, relationship-building, negotiation, consultative selling, and customer service skills.
Comfort working in a commission-based, performance-driven sales environment, including prospecting, lead generation, and developing new business.
Strong organizational and time-management skills, with the ability to manage multiple sales leads, customer appointments, prospects, and follow-up activities.
Ability to maintain discretion and confidentiality when handling sensitive customer and family information.
Comfort using email, Microsoft Office, and other common business applications.
Availability to work occasional evenings, weekends, and holidays based on business needs.
Valid driver's license and access to a personal vehicle for local customer appointments, community outreach, and networking events.
Obtain and maintain all applicable state-required licenses or registrations within 60 days of employment, or within the timeframe required by applicable state law.

Nice To Haves

Bilingual or multilingual proficiency, particularly in Spanish, Chinese (Mandarin or Cantonese), Tagalog/Filipino, Vietnamese, or Arabic.
One year of experience in sales, including outside sales, B2C sales, sales consulting, customer service, business development, account management, or other relationship-based roles.
Experience using CRM software such as HubSpot, Salesforce, Microsoft Dynamics, or similar sales and lead-management platforms.

Responsibilities

Meet with individuals and families to understand their needs and recommend appropriate funeral and cemetery products and services.
Sell pre-need and at-need funeral services, cemetery property, memorialization products, and related merchandise.
Build and maintain a pipeline of prospective customers through lead generation, outbound prospecting, referrals, networking, and community outreach.
Respond to inbound leads, customer inquiries, and walk-in opportunities.
Follow up with prospective customers throughout the sales process.
Develop long-term relationships with customers, families, and members of the local community.
Explain products, services, pricing, and available options clearly and compassionately.
Guide customers through purchasing decisions and complete required sales contracts and documentation.
Use HubSpot to manage leads, customer relationships, appointments, follow-up activity, and sales opportunities.
Attend funeral and memorial services as appropriate to support families.
Participate in community events, networking opportunities, and offsite customer appointments.
Partner with funeral home, cemetery, operations, and location leadership teams to provide a positive customer experience.