Sales Counselor

Everstory Partners•Danville, VA

4d•Onsite

About The Position

The Sales Counselor at Everstory Partners is a relationship-focused sales professional who helps individuals and families make funeral and cemetery decisions with confidence and care. The role combines consultative B2C sales, business development, lead generation, prospecting, and community outreach. Sales Counselors guide families through purchasing decisions, build customer relationships, and manage leads and sales activity through HubSpot CRM. The position sells pre-need and at-need funeral services, cemetery property, memorialization products, and related merchandise. Counselors meet with individuals and families, explain products, services, pricing, and options compassionately, and complete sales contracts and documentation. They develop business through inbound leads, walk-ins, referrals, proactive prospecting, networking, and community outreach, and may attend services, community events, and offsite customer appointments. The position is based at Danville Memorial Gardens in Danville, Virginia. Targeted first-year earnings are $45,000–$55,000, though actual earnings may be lower or higher depending on individual sales performance. Compensation is through uncapped commissions or a guaranteed minimum hourly rate, whichever is greater. The first six weeks include paid hourly training. Eligible business travel mileage is reimbursed.

Requirements

High school diploma or equivalent required.
One year of experience in sales or a relationship-based role is preferred; examples include outside sales, B2C sales, sales consulting, customer service, business development, and account management.
Experience using CRM software such as HubSpot, Salesforce, Microsoft Dynamics, or similar platforms is preferred.
Comfort working in a commission-based, performance-driven sales environment, including prospecting, lead generation, and developing new business.
Strong sales communication, relationship-building, negotiation, consultative selling, and customer service skills.
Strong organizational and time-management skills, including the ability to manage multiple leads, appointments, prospects, and follow-up activities.
Comfort using email, Microsoft Office, and other common business applications.
Ability to maintain discretion and confidentiality when handling sensitive customer and family information.
Availability to work occasional evenings, weekends, and holidays based on business needs.
Valid driver's license and access to a personal vehicle for local customer appointments, community outreach, and networking events.
Must obtain and maintain all applicable state-required licenses or registrations within 60 days of employment, or within the timeframe required by applicable state law.

Nice To Haves

Bilingual or multilingual proficiency is a plus, particularly in Spanish, Chinese (Mandarin or Cantonese), Tagalog/Filipino, Vietnamese, or Arabic.
Prior experience using CRM software is preferred.
One year of sales or relationship-based experience is preferred.

Responsibilities

Meet with individuals and families to understand their needs and recommend appropriate funeral and cemetery products and services.
Sell pre-need and at-need funeral services, cemetery property, memorialization products, and related merchandise.
Build and maintain a pipeline of prospective customers through lead generation, outbound prospecting, referrals, networking, and community outreach.
Respond to inbound leads, customer inquiries, and walk-in opportunities.
Follow up with prospective customers throughout the sales process.
Develop long-term relationships with customers, families, and members of the local community.
Explain products, services, pricing, and available options clearly and compassionately.
Guide customers through purchasing decisions and complete required sales contracts and documentation.
Use HubSpot to manage leads, customer relationships, appointments, follow-up activity, and sales opportunities.
Attend funeral and memorial services as appropriate to support families.
Participate in community events, networking opportunities, and offsite customer appointments.
Partner with funeral home, cemetery, operations, and location leadership teams to provide a positive customer experience.