Sales Counselor

Everstory Partners • Detroit, MI

22d

About The Position

The Sales Counselor at Everstory Partners is a relationship-focused sales professional who helps individuals and families make funeral and cemetery decisions with confidence and care. The role combines consultative B2C sales, business development, lead generation, prospecting, and community outreach. The counselor manages leads and customer activity through HubSpot CRM, guides families through purchasing decisions, and earns commission based on individual sales performance.

The position sells pre-need and at-need funeral services, cemetery property, memorialization products, and related merchandise. Counselors meet with individuals and families to understand their needs, explain products and pricing compassionately, provide guidance, and complete sales contracts and other documentation. They build customer relationships and a sales pipeline through inbound leads, walk-ins, referrals, proactive prospecting, networking, and community outreach, while managing follow-up and sales opportunities through the process.

Estimated first-year earnings are $70,000 to $100,000, though actual earnings vary with individual sales performance and may be below or above this range. Compensation is uncapped commissions or a guaranteed minimum hourly rate, whichever is greater. The first six weeks include paid hourly training. The role is based at Woodmere Cemetery in Detroit, Michigan. Mileage reimbursement is provided for eligible business travel.

Requirements

• High school diploma or equivalent required.
• One year of experience in sales, outside sales, B2C sales, sales consulting, customer service, business development, account management, or another relationship-based role preferred.
• Comfort working in a commission-based, performance-driven sales environment, including prospecting, lead generation, and developing new business.
• Strong sales communication, relationship-building, negotiation, consultative selling, and customer service skills.
• Strong organizational and time-management skills, including the ability to manage multiple leads, appointments, prospects, and follow-up activities.
• Comfort using email, Microsoft Office, and other common business applications.
• Ability to maintain discretion and confidentiality when handling sensitive customer and family information.
• Availability to work occasional evenings, weekends, and holidays based on business needs.
• Valid driver's license and access to a personal vehicle for local customer appointments, community outreach, and networking events.
• Must obtain and maintain all applicable state-required licenses or registrations within 60 days of employment, or within the timeframe required by applicable state law.

Nice To Haves

• Bilingual or multilingual proficiency is a plus, particularly in Spanish, Chinese (Mandarin or Cantonese), Tagalog/Filipino, Vietnamese, or Arabic.
• Experience using CRM software such as HubSpot, Salesforce, Microsoft Dynamics, or similar sales and lead-management platforms preferred.

Responsibilities

• Meet with individuals and families to understand their needs and recommend appropriate funeral and cemetery products and services.
• Sell pre-need and at-need funeral services, cemetery property, memorialization products, and related merchandise.
• Build and maintain a pipeline of prospective customers through lead generation, outbound prospecting, referrals, networking, and community outreach.
• Respond to inbound leads, customer inquiries, and walk-in opportunities.
• Follow up with prospective customers throughout the sales process.
• Develop long-term relationships with customers, families, and members of the local community.
• Explain products, services, pricing, and available options clearly and compassionately.
• Guide customers through purchasing decisions and complete required sales contracts and documentation.
• Use HubSpot to manage leads, customer relationships, appointments, follow-up activity, and sales opportunities throughout the sales process.
• Attend funeral and memorial services as appropriate to support families.
• Participate in community events, networking opportunities, and offsite customer appointments.
• Partner with funeral home, cemetery, operations, and location leadership teams to provide a positive customer experience.

Benefits

• Medical, dental, vision, life, AD&D, and short-term disability insurance.
• Tuition reimbursement.
• Paid training period.
• Anniversary award for each year of service.
• Career advancement and training through the Aspiring Managers Program.
• Everstory Cares Employee Assistance Fund.
• Legend Award Program.
• Funeral and cemetery benefits.
• Employee referral bonus.
• 401(k) with company match.
• Mileage reimbursement for eligible business travel.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: High school or GED