Sales Counselor

Brookdale Senior Living Inc. • Jacksonville, FL

4d

About The Position

The Sales Counselor receives walk-in and call-in visitors and uses software systems to identify and contact leads. The role explains and demonstrates the benefits of residing at and receiving care from the community, communicates sales and contractual information, and closes contract sales to maintain and improve occupancy. The counselor works with community staff to explain services, practices, policies, pricing, and other information needed to support prospective residents and their families in making a decision.

The role builds and maintains relationships with prospects, current residents, families, and referral sources; arranges visits and tours; supports promotional events; understands competitors and communicates the community’s distinguishing features; and coordinates assessments, contract documents, deposits, and move-in logistics. It also maintains lead-management information, prepares written reports, and stays in contact with new residents after relocation.

This position requires a bachelor’s degree or equivalent coursework and related experience, at least five years of progressive real estate or health care experience in areas such as promotion, public relations, or admissions, and at least two years of proven sales or promotion results. Prior experience selling or promoting senior residential and health care services is highly preferred. Reliable transportation with insurance and a valid driver’s license are required. The role may involve occasional travel and occasional weekend, evening, or night work as needed.

Requirements

• A bachelor’s degree or equivalent in coursework and related experience.
• At least five years of progressive experience in real estate or health care, including promotion, public relations, or admissions experience.
• At least two years of proven sales or promotion results.
• Reliable car transportation with insurance and a valid driver’s license.
• Knowledge of seniors’ residential, psychological, social, and health care needs.
• Knowledge of competitors’ strengths and weaknesses and ability to use that information to support sales and occupancy.
• Ability to assist with local-market marketing strategies and persuade prospective residents and families to make deposits and move into the community.
• Ability to build positive relationships with referral sources and address the needs behind their referrals.
• Ability to explain complex contractual alternatives clearly, concisely, and patiently.
• Ability to adjust work hours to prospects’ and referral sources’ needs, work independently, develop schedules, manage multiple projects, and handle interruptions.
• Knowledge of marketing software and ability to maintain accurate lists and reports for effective follow-up.
• Ability to communicate sales and promotional needs to internal marketing and support staff and to follow up with prospective referral sources and leads.
• Ability to stand, walk, sit, handle or feel objects, reach, stoop, kneel, crouch, crawl, talk, hear, and meet the stated vision demands; lift up to 25 pounds.
• Ability to interact with co-workers, residents, or vendors; possible exposure to communicable diseases and infections; occasional travel.

Nice To Haves

• Prior experience selling or promoting senior residential and health care services is highly preferred.

Responsibilities

• Review lead-management software databases, follow up with leads from all sources, learn about prospects’ residential and care needs, encourage wait-list deposits, and maintain long-term contact.
• Encourage prospective residents and families to visit and tour the community; meet established contact and tour goals; and update prospect information and relationship status in the lead-management system.
• Maintain positive relationships with current residents and families, encourage referrals, identify residents’ community affiliations as potential referral networks, follow up on resident referrals, and explain the Resident Referral Program.
• Help identify and execute events and other methods to attract targeted groups, referrals, and prospects; present the community’s value and benefits to stimulate interest and sales.
• Maintain knowledge of competitors and communicate community features in relation to competitors’ strengths and weaknesses; visits to competitors’ communities may be part of this work.
• Conduct community tours and arrange meetings with staff department heads when needed to demonstrate the community’s ability to meet prospective residents’ needs.
• Explain fee structures, physical and financial assessment processes, and coordinate required staff interviews and credit checks.
• Close contractual arrangements; communicate unit availability and waiting-list status; prepare required legal documents; explain prices and service rates; and obtain signatures, deposits, and move-in authorizations.
• Coordinate with the marketing assistant on new-resident move logistics when appropriate, including keys, furniture, unit preparation, orientation, and welcoming; maintain contact after relocation regarding residents’ well-being and satisfaction.
• May provide input on promotional brochures, videos, and mailings for referral networking and prospect marketing.
• Prepare written reports and communicate current results clearly and concisely.
• Perform other duties assigned by the supervisor.

Benefits

• Paid time off
• Paid holidays
• Medical insurance
• Dental insurance
• Vision insurance
• 401(k)
• Company-provided life insurance
• Adoption benefit
• Short- and long-term disability
• Flexible Spending Accounts
• Health Savings Account
• Optional life and dependent life insurance
• Associate assistance program
• Employee discounts
• Tuition reimbursement
• Referral program
• Early access to earned wages for hourly associates outside California
• Optional voluntary benefits, including accident, critical illness, and hospital indemnity insurance, legal plan, identity theft protection, and pet insurance
• Monthly and quarterly commission opportunities
• Advance of naturalization application fees up to $725, less applicable taxes and withholding, for qualified associates with at least one year of service

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level