Sales Counselor

Goodwin Living•Alexandria, VA

6d•$83,000

About The Position

Goodwin Living is seeking a dynamic, results-driven, and collaborative Sales Counselor for Goodwin House Seminary Road (GHSR), a Life Plan Community in development in Alexandria, Virginia. This role focuses exclusively on the community’s pre-sales lease-up phase and the subsequent ongoing lease-up phase through stabilization and sustained high occupancy. The Sales Counselor will introduce prospective residents to GHSR before it is built, using a “blue-sky” sales approach, and will help execute a strategic sales plan for this entrance-fee community, which will include Independent Living, Assisted Living, Memory Care, and Health Care in two connected towers. The position works Monday through Friday, 9 a.m. to 5 p.m. Pay is stated as $83,000+ with commission. The Sales Counselor builds relationships with prospective residents, families, care providers, and other professional contacts; responds to inquiries; leads virtual and in-person tours; and supports prospective residents throughout their decision-making process. The role also involves maintaining accurate CRM records, monitoring sales trends and competitors, collaborating with the sales organization, and following confidentiality requirements, company policies, and applicable regulations.

Requirements

Exceptional communication, relationship-building, and customer service skills, with the ability to engage and inspire prospective residents.
Proven sales success, including confidence in asking for business and closing deals.
Self-motivation and strong organization, with the ability to work independently, manage multiple priorities, and thrive in a fast-paced environment.
Proficiency with CRM systems and relevant software programs.
Bachelor’s degree from an accredited four-year college or university, or an equivalent combination of relevant education and experience.
The education section specifies a minimum of 1–2 years in a similar role as part of the equivalent education-and-experience qualification.

Nice To Haves

Demonstrated experience in pre-selling (“Blue Sky” sales) within luxury Life Plan Communities and conveying the community’s vision and value to prospective residents.
Knowledge of the senior living industry and a passion for helping older adults find a supportive and enriching community.

Responsibilities

Drive revenue growth by meeting and exceeding goals for meaningful contacts, reservation agreements, deposit agreements, residency agreements, occupancy, and sales.
Build relationships with prospective residents, their families, and professional care providers to foster trust and support conversion from depositors to residents.
Communicate the benefits of joining Goodwin Living and the services and support available to depositors before residency.
Respond promptly and professionally to walk-ins, phone calls, emails, and other inquiries, providing timely and personalized follow-up.
Schedule, organize, and lead virtual or in-person tours for prospective residents, adult children, and key influencers.
Help prospective residents feel valued and supported throughout their decision-making process.
Keep the Director of Sales informed of sales activities through open, transparent, and proactive communication.
Collaborate with the GHSR sales team and Goodwin Living’s broader Sales organization to promote teamwork and excellent customer service.
Attend sponsorship and third-party events as directed to develop leads that may convert to depositors.
Maintain proficiency in required software to improve efficiency, performance, and sales processes.
Analyze competitors and communicate Goodwin Living’s value proposition and differentiators.
Track and manage sales trends and maintain accurate, up-to-date information in the CRM.
Stay informed about industry trends, innovations, and best practices.
Protect confidential resident and organizational information and comply with privacy regulations.
Comply with Goodwin Living policies and local, state, and federal regulations.
Use strong organizational and multitasking skills to work effectively in a fast-paced environment.
Maintain professionalism and effective communication across the organization and with prospective residents and their families.
Take on additional responsibilities as needed to contribute to the community’s success.