Sales Counselor

Life Care Services•Leesburg, FL

9h•Onsite

About The Position

When you join LAKE PORT SENIOR LIVING, you step into a community built on extraordinary hospitality and life-changing service — and you play a key role in driving its growth. This is not a status-quo role. This is not an entry-level sales job. This is a high-stakes, high-impact position built for a closer — someone who thrives on urgency, pressure, and results. Why High-Performing Closers Choose This Role: You control strategy + execution — full autonomy in how you build the funnel and close. Your performance drives the community’s financial success — immediate and visible impact. Aggressive commission + milestone bonuses — the faster you fill the building, the more you earn! Here are a few of the daily responsibilities of a Residency Counselor: High-Impact Responsibilities: Own Every Stage of the Sales Cycle - Manage inquiries, cold calls, tours, follow-ups, and move-ins — you are the engine behind occupancy. Maintain occupancy at or above budgeted levels month after month. Speed = Your Advantage - Respond to all inquiries immediately; speed-to-lead is your competitive edge. Build a Referral Power Network - Rapidly develop relationships with discharge planners, elder law attorneys, financial advisors, physicians, and other top referral sources. High-Conversion Event Strategy - Lead tours, community events, and closing events designed to secure deposits on the spot. Relentless Funnel Management - Track inquiries, tours, follow-up, move-ins, and outreach in CRM; ensure every lead has a “next step.” Identify funnel gaps and execute fast, creative solutions to increase conversions.

Requirements

Minimum 5 years in sales or comparable senior living experience, with verifiable occupancy or sales success
Ability to navigate family dynamics and confidently drive to “yes”
Proficiency in using CRM and metrics to identify and fix issues
Embody the Lake Port Square culture of customer service and resident-first care
Practice the LCS Hospitality Promises™ in all interactions
Bachelor’s degree (emphasis in sales/marketing preferred)
Two years’ experience in marketing/sales
One year experience in senior housing or healthcare-related field

Nice To Haves

One year experience in hospitality preferred

Responsibilities

Manage inquiries, cold calls, tours, follow-ups, and move-ins
Maintain occupancy at or above budgeted levels month after month
Respond to all inquiries immediately
Develop relationships with discharge planners, elder law attorneys, financial advisors, physicians, and other top referral sources
Lead tours, community events, and closing events designed to secure deposits on the spot
Track inquiries, tours, follow-up, move-ins, and outreach in CRM
Identify funnel gaps and execute fast, creative solutions to increase conversions