SALES COUNSELOR

ACC SENIOR SERVICES•Sacramento, CA

14d•$80,000 - $85,000

About The Position

The Sales Counselor manages the sales process from initial inquiry through move-in, providing compassionate service to prospective residents and their families. The role drives occupancy growth, develops referral partnerships, coordinates community outreach, and collaborates with leadership and other departments to support a smooth transition for new residents. This is an exempt position reporting directly to the Executive Director (ED).

Requirements

Two to five years of sales experience preferred, ideally in assisted living, senior living, or long-term care.
Strong written and verbal English communication skills.
Proficiency in Microsoft Word, Excel, Outlook, PowerPoint, and social media platforms.
Comfort presenting to individuals and groups.
Ability to maintain confidentiality regarding residents and their families.

Nice To Haves

Bachelor’s degree in marketing, sales, business, or a related field.
Two to five years of sales experience, ideally in assisted living, senior living, or long-term care.
Bilingual skills.

Responsibilities

Respond to inquiries, conduct tours and presentations, and maintain accurate lead and sales records in the CRM system.
Develop personalized follow-up plans and meet or exceed established sales, conversion, and occupancy goals.
Guide prospective residents and families through assessments, admission requirements, contracts, and move-in arrangements.
Build relationships with prospective residents, families, healthcare professionals, and referral partners.
Coordinate approved marketing, networking, and community outreach activities to increase visibility and support census growth.
Maintain marketing materials and ensure the sales office, model apartments, and respite rooms are ready for tours.
Coordinate with the ED, Resident Care Manager (RCM), maintenance, and other departments to verify documentation and prepare apartments, welcome materials, keys, pendants, and onboarding arrangements before move-in.
Communicate admission concerns and potential barriers to the ED and RCM to support safe, timely transitions and resident satisfaction.
Provide backup tour coverage during absences or periods of peak demand.
Prepare required reports on inquiries, admissions, move-outs, room transfers, and referral sources.
Collaborate with community leadership on sales strategies, occupancy growth, and resident satisfaction.
Participate in operational meetings, ACC Senior Services initiatives, and cross-program partnerships; assist with community events and resident activities as needed.