Sales Counselor in Training - Watermere at Woodland Lakes

Integrated Real Estate Group•Conroe, TX

About The Position

The Sales Counselor in Training is responsible for managing both short- and long-term leads, qualifying prospects, and guiding them through the sales process. This position supports the development of the community’s marketing, public relations, media outreach, and referral programs to expand and strengthen lead sources. The role focuses on achieving monthly occupancy goals while maintaining comprehensive knowledge of the community’s services and offerings. It also requires awareness of local market trends and competitor activity to support effective sales and marketing strategies.

Requirements

Minimum of two years of successful experience in sales or marketing required.
Strong organizational, communication, public speaking, and interpersonal skills required.
Proficiency with lead management systems and Microsoft Office applications, including Excel, Word, Outlook, and PowerPoint, as well as Internet research.

Nice To Haves

Prior experience in senior housing, independent living, or assisted living environments preferred.
Demonstrated compassion for seniors and a genuine interest in the aging population.
Ability to effectively plan, prioritize, and manage multiple responsibilities.
Skilled in negotiation and comfortable working with computer-based systems, including Microsoft Office Suite.
Adaptable and responsive to change, with working knowledge of applicable state and federal regulations.
Willingness to work additional hours and be on call outside of regular business hours with prior approval.

Responsibilities

Promote and support corporate philosophies, policies, objectives, and initiatives.
Drive move-ins and contribute to achieving average daily census (ADC) growth.
Conduct sales advancement activities, including outbound phone calls, scheduling and hosting appointments, participating in community events, and completing home visits.
Complete all required training and effectively implement the Integrated Senior Living sales process.
Maintain a thorough understanding of community services, amenities, and levels of care or programs offered, and communicate them clearly to prospects and families.
Manage daily internal sales activities, including converting inquiry calls into scheduled appointments, conducting high-quality sales presentations with prospects and families, and completing timely follow-up by phone, email, or mail.
Conduct home visits with prospective residents and families as appropriate.
Prepare and distribute approved marketing materials such as newsletters, flyers, brochures, and event invitations.
Participate in daily meetings, end-of-day recap sessions, and scheduled conference calls.
Assist with planning, supporting, and coordinating special events designed to generate leads and advance sales efforts.
Maintain accurate lead and referral records, respond to inquiries in a timely manner, and ensure consistent follow-up and reporting.
Assist in developing sales and marketing strategies using competitive analyses and pricing surveys.
Keep competitor information current and provide accurate details regarding pricing, incentives, and lease preparation support.
Ensure the community is tour-ready each day and coordinate with the Business Office regarding financial deposits.
Generate new inquiries through outreach efforts, referrals, and events, and support resident referral programs.
Assist with move-in coordination and work toward achieving monthly sales and referral activity goals.
Track and report sales performance metrics, encourage teamwork, and identify opportunities to increase revenue.