Sales Coordinator, Western Canada

Charton Hobbs Group•Burnaby, BC

1d•Onsite

About The Position

Authentic Wine & Spirits Merchants (AWSM) is one of Canada’s leading wine and spirits agencies, representing a diverse portfolio of premium wine, spirits, and beverage alcohol brands from around the world. As part of the Charton Hobbs Group, we are committed to delivering exceptional service to our suppliers and customers while fostering a collaborative, high-performance culture. We are seeking a Sales Coordinator to support our Western Canada Sales Team in a dynamic and fast-paced environment.

Requirements

Experience in sales coordination, reporting, data analysis, or business support preferred
Strong analytical skills and ability to interpret sales data
Excellent organizational and time management skills
Strong written and verbal communication skills
High attention to detail and accuracy
Ability to manage multiple priorities in a fast-paced environment
Advanced Microsoft Excel, PowerPoint, and Word
CRM and reporting system experience considered an asset

Responsibilities

Partner with Provincial Sales Managers and the Western Canada Director of Chain Accounts to support sales growth through reporting, presentations, and analysis.
Perform analysis as needed to identify market trends and create meaningful business cases which will assist in targeting top accounts with core SKUs, identify distribution gaps and sales opportunities, and support quarterly sales objectives.
Assist in BC/AB quarterly sales presentation development and chain/territory data analysis for supplier presentations.
Update chain tracker pitches and provide results, and liaise with Chain Buyers to provide information and data when required.
Build and update chain account LTO grids, track AWSM chain account flyer and newspaper ads, and communicate key account information (e.g. upcoming program activity) with Director of Chain Accounts / Provincial Sales Managers.
Produce reports to track specific account performance as directed by Sales Managers (e.g. on-premise features, country of origin reports).
Coordinate execution of sales and marketing events in support of Sales and Marketing Managers.
Coordinate supplier itineraries and ensure in-market execution requirements are met, and maintain supplier travel schedules and provide updates as required.
Plan and coordinate special events and tastings across BC and support Prairie events as required.
Support major events including Family of Wines, Vancouver International Wine Festival, IVSA, Stampede, Winnipeg Wine Festival, and other regional activations.
Coordinate logistics including product ordering, staffing, setup/teardown, materials, timelines, and compliance requirements.
Ensure event materials, samples, POS, and execution standards meet AWSM expectations, and confirm product accuracy, vintages, delivery timelines, and post-event cleanup requirements.
Support Sales Team execution by coordinating requests, consolidating feedback, and ensuring timely delivery of materials and information.
Support requests for marketing assets (sell sheets, shelf talkers, backers, graphics, digital assets).
Monitor inventory of sales materials and coordinate replenishment requests.
Consolidate field feedback for Marketing, including competitor activity and activation opportunities.
Coordinate tasting schedules and ensure tasters have required materials and information.
Collect and organize OCM field execution evidence.
Maintain weekly allocation reports and daily rep requests, and maintain weekly unable-to-ship reports and highlight issues.
Collaborate with Graphic Designer and Marketing to manage POS costs and shipping efficiency.
Support operational processes and reporting systems that enable sales execution and performance tracking.
Manage XRM and internal target systems (training provided).
Input quarterly sales targets and maintain reporting across Western Canada markets.
Run weekly and monthly performance updates as required.
Calculate performance vs KPI targets and report results to Sales Managers.
Manage Liquify in conjunction with the BC Sales Manager, including inventory reports, WPP/TPR updates, and product requests.
Coordinate direct customer ordering processes (Liquify and other domestic systems).
Coordinate periodic 306/7/9 budget reporting as directed by Sales Managers.
Input Concur expenses.
Coordinate quarterly sales meetings and prepare presentation materials.
Phone coverage as scheduled.
Holiday and out-of-office coverage support for reception/front desk.
Cross-functional support with Sales, Marketing, Operations, and Finance as required.