Sales Coordinator

Churchill Downs Incorporated•Florence, KY

2d•Hybrid

About The Position

The Sales Coordinator supports the Sales team by assisting with the planning, coordination, and execution of group sales and special events. This position serves as a primary point of contact for clients throughout the sales process, helping to ensure exceptional customer service and successful event execution. The Sales Coordinator works collaboratively with internal departments to coordinate event logistics, prepare sales materials and contracts, maintain customer records, and support department initiatives. This role requires strong organizational skills, attention to detail, excellent communication, and the ability to manage multiple priorities in a fast-paced environment while contributing to the overall success of the Sales department.

Requirements

Previous customer service, sales support, hospitality, or event coordination experience preferred.
Experience in a sports, entertainment, or hospitality venue and group sales is a plus
Proficient in CRM software (Salesforce preferred), and ticketing systems (Ticketmaster preferred) , or the ability to quickly learn a new software.
Creative and enthusiastic with excellent interpersonal and communication skills
Available to work race days, evenings, weekends, holidays, and special events as business needs require.
People oriented, able to multi-task, be organized, motivated and detail focused.
Prior interaction with the public and/or working knowledge of the horse racing industry preferred.
Proficiency in Microsoft Suite and willing to learn additional software and technology as needed.
Organizational and project management skills
Ability to handle multiple assignments in a fast paced environment with tight deadlines.
Interpersonal, communication, professionalism and diplomacy skills
Ability to exercise sound business judgment with effective solutions

Nice To Haves

Experience in a sports, entertainment, or hospitality venue and group sales is a plus
Experience in a sports, entertainment, hospitality, or event venue is a plus
Prior interaction with the public and/or working knowledge of the horse racing industry preferred.

Responsibilities

Achieve highest contract ADR through driving short term and smaller high-end groups.
Achieve company revenue goals by booking and executing logistically successful events.
Conduct memorable and competitively unique tours.
Attend BEO meetings and staff meetings.
Develop an understanding of target customers and their individual needs
Support strategic sales plans and initiatives to achieve departmental sales goals.
Identify, establish rapport and maintain contact with sales prospects and contacts.
Sell, plan, and coordinate, in conjunction with our event supervisor, the group experience for all customers.
Prospect and cultivate new sales leads through creative lead generation methods, as well as follow up on leads provided by the team
Perform outbound calls and respond to inbound calls in a timely manner, as directed.
Utilizes company CRM system to manage accounts, pipelines, productivity, and measurements.
Develop and execute the preparation, issuance, and delivery of sales materials.
Provide excellent customer service at all times.
Identify and resolve client concerns.
Accurately prepare ad hoc reports.
Work closely with the Events team and other departments to ensure customer satisfaction
Provide timely feedback to leadership regarding customer concerns
Set up and manage information table(s) at trade shows or other events
Other duties as assigned.