Sales Coordinator

Veritas Automata
Remote

About The Position

Veritas Automata is seeking a Sales Coordinator to serve as dedicated execution support for a client organization's CEO and sales leadership. The Sales Coordinator provides upstream prospecting, LinkedIn and Sales Navigator outreach, meeting and demo scheduling, and Salesforce hygiene. This is a full-time remote role for a highly organized, proactive professional located in LATAM who can work effectively with a U.S.-based leadership team. The Coordinator focuses on doing the work well and consistently: building prospect lists, running LinkedIn and Sales Navigator outreach, scheduling meetings and demos, and keeping Salesforce clean and current. The client sets direction and priorities; the Coordinator executes them with accuracy, speed, and follow-through.

Requirements

  • 3 to 5 years of experience in sales operations, sales administration, business development support, revenue operations, executive support, or a related execution-focused role.
  • Excellent written and spoken English communication skills.
  • Hands-on experience with LinkedIn outreach, LinkedIn Sales Navigator, cold email, and lead research.
  • Hands-on experience with Salesforce, including data entry, activity logging, and hygiene.
  • Strong organizational skills, attention to detail, and follow-through.
  • Ability to take direction and execute reliably in a remote environment with limited day-to-day supervision.
  • Comfortable supporting a U.S.-based leadership team and collaborating across time zones.
  • Ability to manage calendars, coordinate meetings, and track follow-ups professionally.
  • Comfortable operating in a KPI-driven environment with measurable activity expectations.
  • Full-time availability.

Nice To Haves

  • Experience supporting a CEO, founder, sales executive, or business development leader.
  • Experience within a technology services or professional services environment.
  • Experience with sales engagement or data tools.
  • Experience creating basic Salesforce reports and activity dashboards.
  • Experience coordinating webinars, virtual events, and executive follow-up.
  • Comfortable in startup, growth-stage, or entrepreneurial environments where priorities evolve rapidly.

Responsibilities

  • Upstream prospecting and list building: Research companies, contacts, industries, buyer personas, and target accounts to build high-quality prospect lists aligned with the client's ideal customer profile and direction.
  • Enrich and maintain prospect and account data, including titles, company details, LinkedIn profiles, email addresses, outreach status, and engagement history.
  • Prepare targeted lists ahead of conferences, campaigns, and events as directed, including identifying prior attendees and relevant contacts.
  • LinkedIn and Sales Navigator outreach: Execute outbound LinkedIn and Sales Navigator outreach and connection sequences against defined target lists.
  • Send and manage cold email and follow-up sequences using approved messaging and templates.
  • Personalize outreach within the brand and messaging guidelines set by the client and marketing.
  • Monitor responses, track engagement, and escalate qualified replies promptly to the appropriate person.
  • Meeting and demo scheduling: Schedule discovery calls, demos, client meetings, and follow-up conversations.
  • Coordinate executive calendars across multiple time zones with accuracy and professionalism.
  • Coordinate webinar and event logistics as needed, including registration, reminders, attendance tracking, and post-event follow-up.
  • Confirm, reschedule, and follow up on meetings to reduce no-shows and keep the calendar current.
  • Salesforce hygiene and CRM operations: Maintain accurate Salesforce records for leads, contacts, accounts, opportunities, activities, and pipeline updates.
  • Own day-to-day CRM hygiene by correcting stale records, duplicates, incomplete data, and logging gaps.
  • Log activities and update stages consistently so the pipeline reflects reality.
  • Produce recurring activity, outreach, and pipeline reports for leadership review as directed.
  • Execution support and follow-through: Track and complete follow-ups so nothing slips through the cracks.
  • Keep leadership informed of status, blockers, and items needing a decision.
  • Follow established processes and outreach templates, and flag practical improvements for leadership to consider.
  • Reduce administrative burden on the CEO and sales team so they can focus on closing.
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