Sales Consultant

Boater's World Marine Centers•Bradenton, FL
•$180,000 - $250,000

About The Position

Boater's World Marine Centers is seeking an experienced, high-performing Sales Consultant for its Bradenton team. This is a performance-driven sales role selling new and pre-owned boats to retail customers, with earning potential tied to individual results. The posting states that its strongest qualified Sales Consultants realistically earn approximately $180,000–$250,000+ annually; actual earnings vary and are not guaranteed. The role is suited to a proven salesperson who can build relationships, manage a pipeline, prospect independently, follow up consistently, handle objections, negotiate, and close high-value transactions. Marine experience is not required, and the dealership will help the successful candidate learn its boats. The consultant will use CRM and digital sales tools, represent a range of boat and engine brands, and work with Sales Management and the Business Office to move deals from initial contact through delivery. The role includes a retail sales schedule, including weekends and peak boating periods.

Requirements

  • Minimum 3 years of successful sales experience.
  • Demonstrated record of meeting or exceeding sales goals.
  • Strong closing, negotiation, and objection-handling skills.
  • Proven ability to build and maintain a sales pipeline.
  • Strong prospecting and follow-up habits.
  • Excellent interpersonal and customer-service skills.
  • Professional verbal and written communication skills.
  • Comfort working in a performance-driven, commission-focused sales environment.
  • Ability to learn detailed product information and present it confidently to customers.
  • Comfort using CRM systems and digital sales tools.
  • Ability and willingness to use phone, text, email, video, and social media in the sales process.
  • Strong organization and follow-through.
  • Valid driver's license with an acceptable driving record.
  • Ability to work a retail sales schedule, including weekends and peak boating periods.

Nice To Haves

  • Previous experience selling high-ticket products or services is strongly preferred.
  • Experience in marine or boat sales, automotive sales, RV sales, powersports sales, luxury or high-end retail sales, recreational vehicle or equipment sales, home improvement or other high-ticket consumer sales, or real estate and other relationship-driven sales environments.
  • Marine sales experience is preferred but not required.

Responsibilities

  • Sell new and pre-owned boats to retail customers.
  • Build and maintain a personal book of business.
  • Respond promptly and professionally to internet, phone, and showroom leads.
  • Prospect consistently for new customers and sales opportunities.
  • Develop long-term relationships with boat owners and prospective buyers.
  • Follow up consistently with active prospects and previous customers.
  • Conduct professional product presentations and walkarounds.
  • Learn features and differences across boat and engine brands.
  • Understand customer needs and recommend appropriate boats and products.
  • Demonstrate boats and participate in sea trials when appropriate.
  • Negotiate professionally and ask for the sale.
  • Work with Sales Management and the Business Office to move deals from initial contact through delivery.
  • Maintain accurate customer activity, notes, follow-up, and pipeline information in the CRM.
  • Use phone, email, text, video, social media, and other channels to generate and maintain customer engagement.
  • Develop referral and repeat business.
  • Follow up after delivery to maintain customer relationships.
  • Stay knowledgeable about inventory, incoming units, promotions, and market conditions.
  • Work toward individual and dealership sales goals.

Benefits

  • Medical, dental, and vision insurance.
  • Life insurance.
  • 401(k) with company match.
  • Paid time off.
  • Employee discounts.
  • Product and industry training.
  • Career advancement opportunities throughout Boater's World Marine Centers and the Outdoor Network family.
  • Marketing and dealership support.
  • CRM and digital sales tools.
  • Strong new and pre-owned boat inventory.
  • Established dealership presence and customer base.
  • Opportunities to generate repeat and referral business.
  • High earning potential for proven sales professionals.
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