Sales Communications Manager

Campbell's•Camden, NJ

About The Position

The Sales Communications Manager develops communications and engagement strategies that drive alignment, awareness, and action across Campbell’s sales audiences. The role supports the Meals & Beverages and Snacks Sales organizations, partnering with sales teams and cross-functional stakeholders to deliver consistent, audience-focused communications and improve the employee experience. This position plans and executes internal communications across email, SharePoint, presentations, and other digital channels. It leads strategy and execution for Direct Store Delivery (DSD) communications to independent distributor partners, field sales teams, and key stakeholders, and supports sales events such as Town Halls, customer meetings, and National Sales Meetings. The role also manages communications distribution, digital content and governance, and adoption of communication platforms. It creates multimedia assets—including graphics, presentations, videos, and animations—and identifies tools and practices that can improve communication effectiveness. Working closely with the Associate Director, Sales Communications, sales leadership, event teams, platform owners, technology partners, and communications, marketing, and creative services teams, the manager champions communications best practices, supports change management, and ensures projects align with organizational objectives.

Requirements

At least 6 years of experience in corporate communications, internal communications, marketing communications, or a related field.
Bachelor’s degree in Communications, Journalism, Marketing, or a related discipline.
Experience developing and executing communication strategies across multiple channels and audience groups.
Strong written, verbal, and visual communication skills, including the ability to simplify complex information.
Experience managing content within content management systems and enterprise communication platforms.
Proficiency with SharePoint and Microsoft Office applications, particularly PowerPoint.
Experience using creative and design tools such as Adobe Creative Suite (Photoshop, Acrobat) and Canva.
Ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment.
Strong stakeholder management and cross-functional collaboration skills.

Nice To Haves

Experience supporting sales organizations or field communications.
Familiarity with email marketing and distribution platforms.
Experience creating video content, animations, and digital communications assets.
Knowledge of communication governance and content lifecycle management.
Experience supporting large-scale internal events, town halls, conferences, or sales meetings.
Interest in emerging technologies and digital communication trends.
Change management or employee engagement communications experience.
Experience evaluating and implementing communications tools, platforms, or technologies.

Responsibilities

Partner with cross-functional teams and stakeholders to plan, develop, and execute internal communications initiatives for the Meals & Beverages and Snacks Sales organizations.
Create and deliver consistent, engaging communications across email, SharePoint, presentations, and other digital channels.
Lead the strategy, planning, and execution of Direct Store Delivery communications for independent distributor partners, field sales teams, and key stakeholders.
Support Sales Town Halls, customer meetings, National Sales Meetings, and other key sales events.
Develop communication strategies that drive awareness, engagement, and adoption of key initiatives.
Use innovative communication practices, tools, and technologies to improve audience experience and effectiveness.
Manage the day-to-day distribution and deployment of communications through email platforms.
Oversee content management and governance for internal communication platforms, including SharePoint.
Create communication assets using graphics, presentations, videos, animations, and other multimedia content.
Drive user adoption of communication platforms and technologies.
Ensure consistency and connectivity across email, web, mobile, and other communication channels.
Identify and recommend tools, platforms, and technologies to improve communication processes and employee engagement.
Serve as a communications lead for day-to-day sales communications activities.
Champion best practices in communications strategy, execution, and audience engagement.
Drive change management and communication efforts across diverse audiences.
Ensure communications projects align with organizational objectives and meet high communication standards.