Home Care Sales Case Manager

Care and Help Home Care•Philadelphia, PA

8d•$18 - $20•Hybrid

About The Position

The Sales Case Manager (SCM) is responsible for driving business growth and increasing client admissions through community outreach, relationship development, referral generation, and client assessments. This role serves as the primary liaison between Care & Help Home Care, healthcare professionals, referral partners, prospective clients, and their families. The ideal candidate is highly motivated, relationship-focused, and passionate about helping individuals access quality home care services. Success in this role will be measured through referral growth, client admissions, community engagement, and revenue generation.

Requirements

Minimum of two (2) years of sales, marketing, business development, healthcare outreach, or referral development experience required.
Proven track record of generating referrals, developing business relationships, and achieving sales goals.
Strong communication, presentation, and relationship-building skills.
Ability to effectively engage with healthcare professionals, community organizations, clients, and families.
Knowledge of home care services and payer sources, including Medicaid Waiver programs, Managed Care Organizations (MCOs), private pay, and long-term care insurance.
Experience using CRM systems and Microsoft Office applications.
Strong organizational and time-management skills.
Self-motivated with the ability to work independently and manage a sales territory effectively.
Valid driver's license.
Reliable transportation.
Proof of automobile insurance.
Ability to travel throughout Philadelphia and surrounding counties as needed.

Nice To Haves

Bachelor's degree in Marketing, Healthcare Administration, Business, or a related field preferred, but not a must.
Equivalent experience in healthcare sales, home care marketing, business development, or community outreach may be substituted.

Responsibilities

Identify and develop new business opportunities through networking, community outreach, marketing initiatives, and prospecting activities.
Build and maintain strong relationships with hospitals, rehabilitation facilities, physicians, discharge planners, social workers, assisted living communities, senior centers, and other referral sources.
Conduct in-home and community-based assessments to determine prospective clients' care needs and eligibility for services.
Educate prospective clients and families regarding available home care services and funding options.
Guide clients and families through the intake and enrollment process, ensuring all required documentation is completed accurately.
Deliver presentations to healthcare professionals, community organizations, senior groups, and referral partners.
Develop and execute territory-based marketing plans to increase referrals and admissions.
Maintain regular communication with clients, families, referral sources, and internal staff to ensure a smooth transition into services.
Collaborate with scheduling, recruiting, and care management teams to ensure successful case starts and client satisfaction.
Monitor client satisfaction and support retention initiatives.
Conduct market research to identify trends, competitors, and growth opportunities.
Maintain accurate records of all sales activities, referrals, assessments, admissions, and follow-up activities within the CRM system.
Meet or exceed established KPIs, including referral source visits, assessments completed, client admissions, and revenue goals.
Attend networking events, community programs, health fairs, and industry meetings to increase agency visibility.
Ensure compliance with all applicable regulations, company policies, and ethical marketing practices.
Perform other duties as assigned.