Sales Capability Trainer

Swisher•Jacksonville, FL

8h•Onsite

About The Position

The Sales Capability Trainer builds field readiness by designing, facilitating, and improving practical learning experiences for Swisher’s sales organization. The role translates sales strategy, the SPARK selling methodology, product and channel priorities, and Salesforce workflows into role-based training that sellers and frontline leaders can apply in customer interactions, territory planning, account development, coaching, and retail execution. The trainer develops sales and Salesforce learning resources, supports system launches and changes, reinforces selling and coaching behaviors, and evaluates training effectiveness using learning, adoption, and performance data. The role partners with teams across Sales Leadership, Sales Operations, Marketing, Human Resources, Learning & Development, and other business functions. It requires working from the Jacksonville, Florida office and national travel as business needs require.

Requirements

Bachelor’s degree in business, marketing, communication, education, organizational development, or a related field, or equivalent relevant experience.
At least 5 years of experience in sales training, sales enablement, commercial capability, instructional design, field sales, or a related discipline.
Hands-on Salesforce experience, including translating CRM processes and workflows into practical role-based training for sellers and sales leaders.
Demonstrated experience designing and facilitating live and virtual learning for adult audiences.
Strong facilitation, presentation, coaching, written communication, and stakeholder-management skills.
Experience creating practical learning assets such as facilitator guides, job aids, playbooks, e-learning, videos, and performance-support resources.
Ability to manage multiple workstreams, schedules, stakeholders, and deliverables in a fast-paced environment.
Comfort using learning, adoption, and performance data to identify needs and improve programs.
Ability to work from the Jacksonville, Florida office and travel nationally to support field training and sales events as business needs require.

Nice To Haves

Experience supporting consumer products, retail, wholesale, distributor, or field-based sales organizations.
Experience with Salesforce Sales Cloud, Salesforce Knowledge, in-app guidance, dashboards, reporting, or CRM release enablement.
Experience with learning management systems and e-learning authoring tools such as Articulate 360, Adobe Captivate, or comparable platforms.
Knowledge of ADDIE, SAM, performance consulting, and sales methodologies such as Challenger, Miller Heiman, SPIN, or value-based selling.
Experience with sales certification, facilitator calibration, train-the-trainer programs, and post-training reinforcement.
Relevant credentials such as Salesforce Certified Associate or Salesforce Certified Administrator, ATD instructional-design or training certificates, or equivalent demonstrated expertise.

Responsibilities

Design and deliver instructor-led, virtual, and blended training for the sales function and other commercial audiences, adapting content by role, channel, experience level, and business need while maintaining consistent standards and messaging.
Develop and maintain Salesforce learning assets, including illustrated walkthroughs, quick-reference guides, facilitator guides, e-learning modules, frequently asked questions, and reinforcement tips.
Partner with Sales Operations, CRM product owners, and subject-matter experts to validate system training, prepare users for releases or process changes, and update content based on feedback and adoption data.
Provide structured support during pilots, launches, and post-launch stabilization, including office hours, refresher sessions, and targeted remediation.
Reinforce the SPARK selling methodology through practical training, certification, coaching tools, and field-ready resources.
Build capability in consultative selling, pre-call planning, customer engagement, buying-signal recognition, objection handling, negotiation, account development, territory management, and retail execution.
Create sales playbooks, job aids, coaching guides, and practice scenarios that connect methodology, Salesforce, product knowledge, and customer strategy.
Partner with frontline leaders to strengthen consistent coaching of SPARK and Salesforce behaviors during huddles, one-on-ones, field rides, and account reviews.
Coordinate training logistics, cohorts, facilitator readiness, participant communications, attendance, completion, and certification activities.
Administer learning content and completion records in the company learning management system and maintain accurate program documentation.
Evaluate learning effectiveness through metrics and analyses, recommend interventions, and revise content as processes, products, systems, or customer needs change.
Prepare progress updates and dashboards for stakeholders, highlighting participation, proficiency, adoption, risks, and recommended actions.
Partner with Sales Leadership, Sales Operations, Marketing, Human Resources, Learning & Development, and business leaders to identify performance needs and develop focused learning solutions.
Build facilitator and change-champion capability through train-the-trainer sessions, delivery guides, calibration, observation, and feedback.
Maintain an organized library of current, approved learning materials and promptly retire outdated content.
Support national and regional sales meetings, onboarding programs, commercial launches, and other priority capability initiatives.