Sales BDC Manager at Subaru of Fort Myers

Morgan Auto Group • Fort Myers, FL

13h • Onsite

About The Position

Subaru of Fort Myers is seeking an experienced Business Development Center (BDC) leader to oversee lead response, appointment setting, and follow-up across all lead sources. The role uses CRM data to guide daily activity, identify opportunities to improve appointments and sales, and develop corrective action plans that produce measurable results against company targets. The BDC Manager leads and coaches the BDC team, promotes accountability and process improvement, and works with Sales Advisors and dealership leadership. This is a full-time, on-site position that requires some weekends.

The manager analyzes and presents CRM performance reports, audits follow-up activity, improves lead templates and multi-touch follow-up strategies, and ensures accurate CRM records. The role also evaluates and manages BDC technology and maintains a consistent handoff process between the BDC and sales floor. Compensation includes a competitive base salary and performance-based compensation, with monthly bonus opportunities. Benefits include medical and dental coverage, a 401(k) with company contribution, professional development, and a growth path toward additional leadership opportunities.

Requirements

• At least 3 years of experience in automotive internet sales, BDC, or digital retail.
• Proven track record of meeting or exceeding appointment, show-rate, and sales goals.
• Advanced working knowledge of dealership CRM systems and reporting.
• Demonstrated ability to develop, evaluate, and improve lead templates and follow-up processes.
• Strong written and verbal communication skills.
• Highly organized and deadline-driven, with consistency in maintaining daily routines and follow-up standards.
• Able to work on-site and some weekends.

Nice To Haves

• At least 1 year of team leadership or supervisory experience is preferred.
• DriveCentric experience is a strong plus.

Responsibilities

• Lead, develop, and motivate the BDC team; establish daily activity, appointment-setting, and show-rate expectations.
• Generate and analyze daily, weekly, and monthly CRM reports on response times, contact rates, appointments set and shown, and sales by lead source, advisor, and day; present findings to dealership leadership.
• Identify performance gaps in lead handling, follow-up, and conversion; assist in creating action plans with clear ownership, deadlines, and measurable outcomes, and monitor them through completion.
• Create, test, and continually improve internet lead templates and multi-touch follow-up strategies using phone, text, email, and video across OEM, third-party, website, and conquest lead sources.
• Audit lead follow-up activity and provide tools to support accountability among BDC representatives, Sales Advisors, and sales leadership.
• Drive performance against company targets for every lead source; coach and motivate BDC representatives and Sales Advisors.
• Ensure accurate CRM usage, lead statuses, notes, and appointment records.
• Evaluate and manage BDC technology, including call, text, automation, and AI platforms, to improve response times and conversion.
• Maintain a consistent and timely BDC-to-sales-floor handoff process so appointments are communicated, confirmed, and followed through to a defined standard.
• Meet success measures including response speed and contact rates, appointments set and shown, appointment-to-sold ratios, lead-management compliance, corrective-action-plan results, and performance against company targets.

Benefits

• Competitive base salary plus performance-based compensation tied to appointments set, show rate, and units sold from BDC-sourced leads.
• Monthly bonus opportunities for achieving established performance targets across all lead sources.
• Medical benefits.
• Dental benefits.
• 401(k) with company contribution.
• Professional development.
• Clear growth path toward additional leadership opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed